Imagining The Future With… Francesco Morace
The only way to face the crisis in a serious and focused way, for a company today, is to ask yourself about values. I am talking about Values with a capital V, that emerge from the depths of the heart and experience of everyone. Pirelli, with its initiative on Values has realized this need and for this reason has received an extraordinary following from hundreds of young, that have told and expressed their visions of the world, with the typical speed of the digital dimension, yet offering reflections that are never dull and that are in line with the major changes that have taken place in recent months.
I have had the pleasure in participating in their project guiding the Company in a sociological reading of all the material collected which has confirmed the four major directions – using the studies and research from the Future Concept Lab – we have defined the Paradigms for the Future.
I read and interpreted hundreds of phrases and comments from all over the world, and I was moved to confirm the existence of a fine thread that unites millions of people from all four corners of the world, that in their diversity very often they show great harmony, a universal belonging to the human dimension. In times of crisis this is a ray of hope for the future.
