Our journey towards sustainability​

Drive transformation through innovation in our tyres​

Discover More
Much more beyond a tyre
Advancing with Bio-based and Recycled materials
We push innovation to increase Bio-based and Recycled materials whilst decreasing the use of fossil-based ones.
Discover more
The benefits of a conscious product choice
We reduce the rolling resistance of our tyres (positively impacting on car autonomy) without any compromise on wet grip.
Discover more
Decarbornization Roadmap
In our production process we set ambitious targets to minimise environmental impact and CO2. Targets Approved by Science Based Target Initiative (SBTi).
Discover more
Local-for-local distribution approach
On-going monitored activity on international logistic operations to reduce CO2 emissions. Optimised supply process, with local-for-local distribution model.
Discover more
ESG-driven program for tyre dealers
Certified dealers committed to enhancing their performance and operational excellence.
Discover more
Advancing with Bio-based and Recycled materials
Bio-Based
Materials that have biological origins, to replace fossil and mineral-based materials.
Recycled
Materials derived from the conversion of waste, to avoid the use of virgin materials.

Our non-fossil origin materials

Natural Rubber

Learn about FSC™ certification

Natural Rubber is the original and essential element of tyre production, ensuring UNPARALLELED TEAR RESISTANCE.

In our roadmap on responsible procurement of Natural Rubber, we have proudly developed the world’s first ever tyres containing FSC™-certified Natural Rubber.

Natural Rubber
Rayon

Rayon cellulose is an elemental part of the tyre carcass. Collected from forests and hardwood plantations, it provides HIGH TENACITY and STABILITY.

Rayon
Lignin
PATENTED

Lignin is a huge waste product of the pulp and paper industry. Pirelli developed technologies to exploit its key properties leading to:

INCREASED DURABILITY
guaranteed higher mileage.

REDUCED ROLLING RESISTANCE
guaranteed higher autonomy.

Lignin
Bio and Circular Polymers

Learn about ISCC+ certification

When it comes to synthetic rubber, our approach is challenging:
GUARANTEEING EQUAL PERFORMANCE while AVOIDING THE DEPLETION OF VIRGIN MATERIALS. We achieve this by progressively replacing fossil-sourced polymers with ISCC+ Certified Bio and Circular Polymers.

Bio and Circular Polymers
Bio Resins and Veg Oils

Bio Resins and Veg Oils are plasticizers deriving from vegetal biomass, such as plant seeds, trees and forests.

Bio Resins are highly versatile, providing a BETTER BALANCE OF DRY AND WET PERFORMANCE.

Vegetable Oils have very low glass transition temperature allowing BETTER WINTER PERFORMANCE.

Bio Resins and Veg Oils
Recovered Carbon Black

Recovered Carbon Black derives FROM DIRECT PYROLYSIS OF END-OF-LIFE TYRES.

Pirelli was the first tyre maker to introduce Recovered Carbon Black in normal production as a semi reinforced filler able to replicate virgin Carbon Black.

Recovered Carbon Black
Rice Husk Ash Silica

Rice Husk is an industrial waste from rice cultivation, not suitable for human nor animal feeding. Its ASH IS RE-PURPOSED and TRANSFORMED INTO SILICA to replace mineral sand silica.

Rice Husk Ash Silica
Conscious raw material purchasing

A journey about materials’ excellence

Tyres crafted with over 50% Bio-based and Recycled materials, verified by a trusted third-party.

Discover more
The benefits of a conscious
product choice
Pirelli’s approach focus on A-B label's level impacts the design of new tyres.
Tyres efficiency

Setting high standards for efficiency and wet grip

Improved energy efficiency with low rolling resistance, without compromising wet grip.

Tyres made to last

Wear reduction at source through new generation compounds and higher mileage products compared with previous generation of the same product lines.

Our commitment to reaching a whole new level​

Decarbornization Roadmap
How we are tackling decarbonisation¹:
  • At 2025 we have reduced own CO₂ emission by 63% (vs 2018), planning to reach the overall Net Zero target² by 2040 (90% CO₂ emission reduction vs 2018).
  • We are using only renewable electricity³ in our plants in Europe, Asia and North and South America, reaching 100% Worldwide by 2025⁴.
  • More than 90 energy efficiency projects on-going⁵.
¹Source: Pirelli’s 2024-25 Industrial Plan.
²Claim in line with ISO 14068 standard for scope 1+2.
³Net-Zero SBTi Target Approved for scope 1+2+3.
⁴Purchased from the grid.
⁵Annual report pag.107, par. ‘Energy and efficiency projects’. Annual Report 2025
Carbon impact

near term target² 2030

net zero³ 2040

Local-for-local distribution approach​
Our logistic model is able to respond to local markets’ needs and requests, optimising accuracy and delivery timings and reducing logistical impacts.
¹Internal source. Values based on Pirelli 2025, world car total production.
Annual report pag 56, par 'Business model and value chain'. Annual Report 2025
Local distribution

85%¹

tyres delivered within
the same production region

Sustainability Journey Program

Pirelli’s SUSTAINABILITY JOURNEY PROGRAM supports tyre dealers in improving their efficiency and performance, towards a more responsible purchasing experience for end-users.