Pioneering sustainability in our tyres

Drive transformation towards a more sustainable future.

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Much more
beyond a tyre

Advancing with Bio-based and Recycled materials

We push innovation to increase Bio-based and Recycled materials whilst decreasing the use of fossil-based ones.

The benefits of a conscious product choice

We reduce the rolling resistance of our tyres (positively impacting on CO₂ emissions) without any compromise on safe driving conditions.

Reducing climate impact

In our production process we set ambitious targets to minimise environmental impact and CO₂. Targets Approved by Science Based Target Initiative (SBTi).

Local for Local distribution approach

On-going monitored activity on international logistic operations to reduce CO₂ emissions. Optimised supply process, with local-for-local distribution model.

End-of-life management

We invest in recycling technologies with the aim to give new value to end-of-life tyres and generate valuable secondary input material.

Advancing with Bio-based and Recycled materials

Bio-Based

Materials that have biological origins, to replace fossil and mineral-based materials.

Recycled

Materials derived from the conversion of waste, to avoid the use of virgin material.

Working toward 100% non-fossil origin

Natural Rubber

Learn about FSC™ certification

Natural Rubber is the original and essential element of tyre production, ensuring UNPARALLELED TEAR RESISTANCE.

In our roadmap on responsible procurement of Natural Rubber, we have proudly developed the world’s first ever tyres containing FSC™-certified Natural Rubber.

Rayon

Learn about FSC™ certification

Rayon cellulose is an elemental part of the tyre carcass. Collected from forests and hardwood plantations, it provides HIGH TENACITY and STABILITY.

Pirelli is progressively adopting FSC™ certified Rayon.

Lignin

PATENTED

Lignin is a huge waste product of the pulp and paper industry. Pirelli developed technologies to exploit its key properties leading to:

INCREASED DURABILITY
guaranteed higher mileage.

REDUCED ROLLING RESISTANCE
guaranteed lower CO₂ emissions.

Bio and Circular Polymers

Learn about ISCC+ certification

When it comes to synthetic rubber, our approach is responsible:
GUARANTEEING EQUAL PERFORMANCE while AVOIDING THE DEPLETION OF VIRGIN MATERIALS. We achieve this by progressively replacing fossil-sourced polymers with ISCC+ Certified Bio and Circular Polymers.

Bio Resins and Veg Oils

Bio Resins and Veg Oils are plasticizers deriving from vegetal biomass, such as plant seeds, trees and forests.

Bio Resins are highly versatile, providing a BETTER BALANCE OF DRY AND WET PERFORMANCE.

Vegetable Oils have very low glass transition temperature allowing BETTER WINTER PERFORMANCE.

Recovered Carbon Black

Recovered Carbon Black derives FROM DIRECT PYROLYSIS OF END-OF-LIFE TYRES.

Pirelli was the first tyre maker to introduce Recovered Carbon Black in normal production as a semi reinforced filler able to replicate virgin Carbon Black.

Rice Husk Ash Silica

Rice Husk is an industrial waste from rice cultivation, not suitable for human nor animal feeding. Its ASH IS RE-PURPOSED and TRANSFORMED IN TO SILICA to replace mineral sand silica.

Conscious raw material purchasing

A mark of materials’ excellence

Dive into our logo to identify tyres crafted with over 50% Bio-based and Recycled materials, verified by a trusted third-party.

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The benefits of a conscious
product choice

A sustainable tyre, according to Pirelli eco-safety design, has a lower rolling resistance, which means reduction in CO₂ emissions reduction, without any compromise on safety.

Setting high standards for efficiency and safety

Improved efficiency in the rolling resistance of our tyres without any compromise on safety.

Tyres made to last

Reduction at source through new generation compounds and higher mileage products compared with previous generation of the same product lines.

Bringing sustainability to a whole new level

Reducing climate impact

How we are tackling decarbonisation:

Since 2018, we have cut our manufacturing CO₂ emissions by 45%, planning to be Carbon Neutral by 2030 (-80% vs 2018)
We are using only renewable electricity in our plants in Europe, North and South America, getting 100% Worldwide by 2025
More than 90 energy efficiency projects on-going.

Your tyres from the nearest factory

Our effective and efficient logistic model is able to respond to local markets’ needs and requests, optimising accuracy and delivery timings and reducing logistical impacts on CO₂ emissions.

End-of-life management

Globally, one billion tyres reach the end of their useful lives every year. End of life tyres can be transformed into valuable secondary input material.
For this reason, we cooperate with international and local stakeholders to develop sustainable collection models. We also promote joint development agreements with key suppliers to enhance the quality of material deriving from ELTs for effective tyre-in-tyre recycle.

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