PROJECT TREE

Pirelli UK has joined forces with ETEL to work on the sale of PROJECT TREE supporting Tyres, with particular appreciation of its innovative block chain and traceability approach to the supply of natural rubber.

This is indeed an important step forward towards more transparency in the natural rubber supply chain and, at the same time, a key instrument to allow the implementation of sustainability actions in the areas of rubber origin.

For several years, Pirelli has adopted a policy for the sustainable management of natural rubber and is engaged in activities, within different perimeters, to support natural rubber sustainability initiatives, as in the case of the project joined by Pirelli UK.