PRESS RELEASE
PIRELLI: THE MOST-SEEN BRAND ON NEW ELECTRIC CARS AT THE IAA SHOW IN MUNICH
HOMOLOGATIONS FOR BEV AND PHEV CARS GROW AT TWICE THE RATE SEEN LAST YEAR
Milan 14/09/2023
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Pirelli has confirmed its position as world leader for premium and
prestige electric car tires at the IAA Mobility car show in Munich. Of the new cars on display,
Pirelli equipped almost 25% of the BEV cars and 30% of the plug-in hybrids. These cars were
fitted with products from several different families – from P Zero to Scorpion – but all featured
the Elect marking that denotes tires created specifically for electric cars.
From its launch in 2019 to today, Elect technology has already exceeded 300 homologations:
tires that are specifically adapted to the needs of individual models. Demand for these
products has rocketed: compared to the same period last year, new homologations in the first
half of 2023 grew at more than double the speed (+125%) of last year, underlining Pirelli's
increasing prominence in electric mobility. The only hydrogen car at the IAA Mobility Show,
the BMW iX5 Hydrogen, was also equipped with Pirelli tires. This particular car is fitted with
the FSC®-marked P Zero: the only tire in the world made with natural rubber certified by the
Forest Stewardship Council®.
Piero Misani, Pirelli’s Senior Vice President of Research and Development and Cyber,
said: “The leadership we have achieved in electric mobility underlines the innovation of our
research and development division. Pirelli is the only manufacturer to have transverse
technology for electric cars that is still applicable to all our other product lines. This approach
allows us greater versatility to offer car manufacturers tailor-made tires best suited to the
specific characteristics of each car. The demand for bespoke BEV and PHEV tires is growing
faster and faster, with the debut of the new P Zero E set to enhance yet more Elect
homologation approvals.”
PIRELLI ELECT: TAILORED TECHNOLOGY FOR ELECTRIC CARS
Pirelli Elect is a package of technologies developed to complement the unique characteristics
of electric and plug-in hybrid cars. These vehicles have specific needs – with heavy weight
and instant torque – that make tires even more important than usual. The structure and
materials used in Elect tires can resist these demands and respond with greater reactivity,
making them even more durable. A silent powertrain puts the accent on acoustic comfort, and
Pirelli technology allows cabin noise to be reduced by up to 20%1. Battery range is equally
important, and this can be extended by tires with reduced rolling resistance. Tests carried out
by Pirelli have shown how mileage can be increased by up to 10% on a full charge2.
PIRELLI P ZERO E: 100% ELECT ULTRA-HIGH PERFORMANCE
The new Pirelli P Zero E, a high-performance tire designed for electric cars, is the latest
product to hit the market – with Elect technology standard on all sizes. This is the first tire
made using more than 55% of materials of natural and recycled origin3 (independently verified
by Bureau Veritas) and the only UHP (ultra-high performance) tire on the market to have
obtained a triple A label score throughout the entire range.
Materials
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