Press releases

press release

New York, June 27, 2024 – Pirelli celebrates the triumphant performance of the F-150 Lightning SuperTruck at the renowned Pikes Peak International Hill Climb. Equipped with Pirelli’s high-performance P Zero tires, the electric super truck has been crowned the "King of the Mountain," showcasing the exceptional capabilities and engineering prowess of both the vehicle and Pirelli's tire technology.

press release

Milan, June 20 2024. The teamwork between Pirelli and Porsche has resulted in four sporty tires for the Stuttgart manufacturer’s emblematic 911: P Zero Trofeo RS and P Zero Corsa for the Porsche 911 GT3 RS, as well as P Zero Trofeo R and P Zero Corsa for the 911 GT3. These new tires have all been specifically designed to offer pleasant driving on the road as well as on the track. Among them, the P Zero Trofeo RS – the most performance-orientated product in the Pirelli range – has just been judged the best street-legal semi-slick tire for track driving by German magazine Auto Bild Sportscars, which recently compared several tires on a 911 GT3 RS.

press release

Milan-Munich, June 5th 2024 – Pirelli and the BMW Group have worked together to unveil new 20-inch P Zero Winter 2 tires for the BMW 7 Series which focus on range capabilities, thanks to its “A class” European labelling for rolling resistance. This collaborative effort sets a new benchmark especially for all-electric vehicle tires, offering drivers an exceptional driving experience with extended range, uncompromised comfort, and outstanding performance in winter conditions on different surfaces

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Milan, June 4, 2024. Pirelli takes centre stage at The Tire Cologne 2024 – the most important tire show in Europe – featuring advanced technology and a strong commitment to sustainability.

press release

Milan, 30 May 2024. Pirelli is Audi Sport’s exclusive tire partner for the Audi RS 4 Avant edition 25 years. The anniversary edition of the iconic sports estate car has two tire options: Pirelli P Zero Corsa as original equipment, as well as a specific track kit consisting of Pirelli P Zero Trofeo RS tires equipped with Cyber technology and combined with Pirelli’s Track Adrenaline system, both in 275/30R20 size.

press release

Milan, May 8, 2024 – Pirelli and Ferrari continue their relationship of over 70 years, with the shared goal of keeping timeless classics on the road with control and efficiency. A new P Zero Corsa System, dedicated to the Ferrari Enzo, joins the Pirelli Collezione range, the line of tires that equips both the most iconic 'oldtimer' and 'youngtimer' models. The tires for the “Enzo” enrich the Pirelli catalogue for Ferrari Classic, adding two new P Zero tires to the two already available for the Ferrari F40 and F50: two other historic supercars from Maranello.

press release

Pirelli is the first company to produce a complete range of FSC™ (Forest Stewardship Council™) - certified tires for motorsport. Starting from this year, all the tires used in the FIA Formula One World Championship™ will be marked with the FSC logo. This certifies that all the natural rubber within the tire complies with stringent environmental and social criteria required by the FSC, the world-leading non-governmental organisation for sustainable forestry.

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For the sixth consecutive year running, Pirelli & C. SpA was one of the global leaders in the fight against climate change obtaining a place in the Climate A list 2023 compiled by the CDP, the international non-profit organization that gathers, disseminates, and promotes information on environmental questions.

press release

Pirelli is set to kick off another busy motorsport season in 2024, with partnerships with several renown competitions in the U.S. and across North America. Pirelli will collaborate with the organizers of 10 major North American motorsport championships, with almost 40 Pirelli and partner personnel committed to over 100 races, supplying more than 30,000 tires throughout the course of the season.

press release

Pirelli has been confirmed as original equipment for the new Porsche Cayenne. The latest facelift for this iconic sporting SUV expands the collaboration between Pirelli and Porsche, with products from the P Zero range available for every wheel size on the Cayenne. This marks the most recent step in the joint development work on the Porsche Cayenne, a model that Pirelli has equipped across every generation: from the 2002 original to the present. Specific P Zero, P Zero Corsa, and Scorpion Winter 2 tires approved by Porsche for low-temperature driving have been developed for the latest facelift Cayenne. These options cover the entire range of wheel sizes from 20 to 22 inches. Scorpion Zero All Season tires are also available for some markets, in every size.