Press releases

press release

Milan – 29 May 2025 – Twenty years of PIRELLI-branded Speedboats. The meeting between Tecnorib and Pirelli in 2005 gave birth to a line of Maxi-Ribs that has been able to combine performance, design and a distinctive identity, capable of transferring the sporty character of Pirelli from the road to the world of boating. In 20 years, thanks to successful models and the widespread network of Sacs Tecnorib distributors, present in 19 countries, over 1,000 PIRELLI-branded boats have been produced and delivered to as many owners of over 30 nationalities, who sail the coasts of Florida, the bays of Australia and the seas of Italy and Europe, exceeding 20 million in annual turnover in the last two financial years. To celebrate this anniversary, an event was organized in Villa Bicocca degli Arcimboldi, at the Pirelli Headquarters. An opportunity to retrace key moments in the partnership through an exhibition that recounted twenty years of style, innovation and passion for performance. “The partnership with Sacs Tecnorib is a virtuous example oriented towards excellence and for this reason capable of lasting over time. Together we have been able to transfer the values of the PIRELLI brand such as innovation, sportiness and glamour to the nautical world, with a range of boats that has redefined the standards of the sector. This anniversary celebrates not only the results achieved, but also the strength of an agreement that looks to the future with ambition, determination and the desire to continue to grow” said Marco Maria Tronchetti Provera, SVP Pirelli Design & Assets Conversion. “Twenty years of close cooperation on a complex project is an achievement that fills us with pride. Since the beginning we have tried to interpret the attributes of the PIRELLI brand by adapting them to the nautical world, with an innovative and international approach” - Gianni De Bonis, Founder Tecnorib. “This anniversary renews a successful partnership and launches us towards new challenges in strategic continuity and with even greater attention to the issues of sustainability and international development.” Says Matteo Magni, President & CEO of Sacs Tecnorib.

press release

Milan, 22 May 2025 – Santini Cycling and Pirelli Design, following the success of the first edition, launch a second capsule collection, “Santini x Pirelli Sport Club 2025”. The new exclusive collection, inspired by the club founded by Pirelli in 1922 to promote employee well-being through physical activity, confirms the combination of tradition, aesthetic research and technical performance. For Pirelli it is also an opportunity to remember the historic bond with two wheels: the first tyre produced, the “Tipo Milano”, patented in 1893, was in fact for bicycles. Taking inspiration from the previous collection, the new proposal introduces two graphic lines inspired by the Pirelli advertising archive of the 1960s, part of the historical heritage of over 4 km of documents preserved by the Pirelli Foundation: the Ruota design, characterized by a motif that recalls the wheel in motion, a symbol of dynamism and innovation, and the Tape design, inspired by vintage advertising posters with horizontal colored bands that recall energy, speed and sporting spirit. The new items include two unisex cycling jerseys: the Ruota version, with a wheel-shaped silicone detail on the back, made of ultra-light and elastic fabric to ensure a slim fit and a second-skin feel; and the Tape version, featuring colored stripes inspired by the iconic Pirelli posters of the 1960s, made of Polartec® Power Stretch™ with lightweight raw-cut sleeves, reflective details and a covered zip for comfort and functionality. The two new jerseys, available in black and white, go with the Pirelli SC shorts, vest, windbreaker and all the accessories already present in the 2024 collection. To complete the collection, a selection of casual garments designed for both everyday use and pre- or post-ride, available from the end of June. The new Santini x Pirelli Sport Club collection renews the bond between two Italian excellences, united by a common vision based on innovation, passion for sport and attention to detail. The collection is available on the official website www.santinicycling.com Recommended retail price - Ruota cycling jersey: 130,00 Euro - 156$ - 130£ Recommended retail price - Tape cycling jersey: 110,00 Euro - 132$ - 110£ Santini Cycling is the licensee of the PIRELLI and SC brands for cycling apparel

press release

Milan, 19 May 2025 – Pirelli and Luna Rossa announce a new partnership in preparation for the 38th edition of the America’s Cup: after having been co-title sponsor since 2018, for the next campaign Pirelli becomes Official Sponsor and Technical Partner. With this new collaboration Pirelli chooses to remain alongside Luna Rossa, supporting it in the development of technological solutions, and at the same time allows the company to focus on motorsport, also in view of its entry into MotoGP as official supplier.

press release

Rome, Georgia – May 13th, 2025. Pirelli North America is proud to unveil the P ZERO™ TROFEO TRACK, a DOT-marked, track-focused tire engineered specifically for the U.S. market. Designed to excel in dry conditions, this latest innovation fuses Pirelli’s rich motorsport heritage with cutting-edge ultra-high-performance road tire technology. Purpose-built for the circuit and proudly made in the USA, the tire is produced at Pirelli’s Rome, Georgia facility—the first tire factory in the world to achieve FSC® (Forest Stewardship Council) certification, a testament to Pirelli’s commitment to sustainability. Developed for club racers, amateur motorsport enthusiasts, and serious track-day drivers, the P ZERO™ TROFEO TRACK offers razor-sharp handling, relentless grip, and lap-after-lap consistency, all while maintaining DOT compliance for sanctioned racing events. This new entry from Pirelli is more aggressive than a semi-slick, yet more accessible and regulation-friendly than a full slick, giving grassroots racers and performance-tuned car owners a competitive edge without sacrificing versatility. “The P ZERO™ TROFEO TRACK is more than just a high-grip track tire; it represents a clear step forward in our strategy to develop products tailored specifically for the North American market,” said Claudio Zanardo, CEO and President of Pirelli North America. “Designed, engineered, and manufactured in our American facility in Rome, Georgia, it is a purpose-built solution for passionate drivers and club racers who demand consistency, control, and ultimate dry grip. This tire is a symbol of our continued investment in U.S. motorsport and in delivering locally developed, locally made products for this market.”