Press releases

press release

Abstatt, Stuttgart, 10th September 2024 – Pirelli and Bosch have signed a joint development agreement. It aims at jointly creating new software-based solutions and driving functions thanks to sensors integrated into tires, also known as in-tire sensors. For drivers, this means greater control, comfort, and sustainability, as well as improved driving dynamics. Bosch and Pirelli share the vision of working long term and have the intention to explore together enhanced tire signal computing logic as potential input for enhanced vehicle dynamic controllers.

press release

New York, September 4, 2024. Pirelli has obtained over 500 homologations for its Elect tires since their launch in 2019. These tires include a package of technologies that enhance the specificities of electric and plug-in hybrid cars. This milestone confirms the company's leadership in the EV segment with 7 out of 10 Premium and Prestige car manufacturers choosing Pirelli tires developed for BEVs and PHEVs¹.

press release

Milan, July 29th, 2024. Pirelli launches the new P Zero MS™, a high-performance all-season tire designed for premium and prestige carmakers that require effective year-round original equipment for their cars. The new product is part of Pirelli's UHP all-season tire offering, alongside the Scorpion MS™ launched last year, which is dedicated to the latest generation of SUVs. Several carmakers have already chosen the P Zero MS™ for some models, including Audi for the new A4 and A6 e-tron. Among the main qualities of the new P Zero MS™ are cornering grip on both dry and wet surfaces, particular resistance to hydroplaning, and high mileage as required by customers in North America, the main destination market for the product.

press release

New York, June 27, 2024 – Pirelli celebrates the triumphant performance of the F-150 Lightning SuperTruck at the renowned Pikes Peak International Hill Climb. Equipped with Pirelli’s high-performance P Zero tires, the electric super truck has been crowned the 'King of the Mountain,' showcasing the exceptional capabilities and engineering prowess of both the vehicle and Pirelli's tire technology.

press release

Milan, June 20 2024. The teamwork between Pirelli and Porsche has resulted in four sporty tires for the Stuttgart manufacturer’s emblematic 911: P Zero Trofeo RS and P Zero Corsa for the Porsche 911 GT3 RS, as well as P Zero Trofeo R and P Zero Corsa for the 911 GT3. These new tires have all been specifically designed to offer pleasant driving on the road as well as on the track. Among them, the P Zero Trofeo RS – the most performance-orientated product in the Pirelli range – has just been judged the best street-legal semi-slick tire for track driving by German magazine Auto Bild Sportscars, which recently compared several tires on a 911 GT3 RS.

press release

Milan-Munich, June 5th 2024 – Pirelli and the BMW Group have worked together to unveil new 20-inch P Zero Winter 2 tires for the BMW 7 Series which focus on range capabilities, thanks to its “A class” European labelling for rolling resistance. This collaborative effort sets a new benchmark especially for all-electric vehicle tires, offering drivers an exceptional driving experience with extended range, uncompromised comfort, and outstanding performance in winter conditions on different surfaces

press release

Milan, June 4, 2024. Pirelli takes centre stage at The Tire Cologne 2024 – the most important tire show in Europe – featuring advanced technology and a strong commitment to sustainability.

press release

Milan, 30 May 2024. Pirelli is Audi Sport’s exclusive tire partner for the Audi RS 4 Avant edition 25 years. The anniversary edition of the iconic sports estate car has two tire options: Pirelli P Zero Corsa as original equipment, as well as a specific track kit consisting of Pirelli P Zero Trofeo RS tires equipped with Cyber technology and combined with Pirelli’s Track Adrenaline system, both in 275/30R20 size.

press release

Milan, May 8, 2024 – Pirelli and Ferrari continue their relationship of over 70 years, with the shared goal of keeping timeless classics on the road with control and efficiency. A new P Zero Corsa System, dedicated to the Ferrari Enzo, joins the Pirelli Collezione range, the line of tires that equips both the most iconic 'oldtimer' and 'youngtimer' models. The tires for the “Enzo” enrich the Pirelli catalogue for Ferrari Classic, adding two new P Zero tires to the two already available for the Ferrari F40 and F50: two other historic supercars from Maranello.

press release

Pirelli is the first company to produce a complete range of FSC™ (Forest Stewardship Council™) - certified tires for motorsport. Starting from this year, all the tires used in the FIA Formula One World Championship™ will be marked with the FSC logo. This certifies that all the natural rubber within the tire complies with stringent environmental and social criteria required by the FSC, the world-leading non-governmental organisation for sustainable forestry.