Race technology for your everyday use

F1® is one of the most important source of technology to innovate your tires

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F1® is our open-air research and development laboratory since 1950

Racing is for Pirelli the highest valuable technical transfer for the development of road tires.
Elect

The adoption of 18’’ tires by F1® cars is making the technology transfer on road tires even faster and richer.

The adoption of 18’’ tires by F1® cars is making the technology transfer on road tires even faster and richer.

Innovations transferred 'from race to road' have shown us a new way to design products through simulation and the virtual world.
This is our key tool for creating more efficient, safer products, and reducing the development process.

Innovations transferred 'from race to road' have shown us a new way to design products through simulation and the virtual world.
This is our key tool for creating more efficient, safer products, and reducing the development process.

Over time the P ZERO™ family has become the benchmark for the best-performing and most powerful car models on the market and embodies Pirelli’s commitment to top quality tires.

Over time the P ZERO™ family has become the benchmark for the best-performing and most powerful car models on the market and embodies Pirelli’s commitment to top quality tires.

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Featured
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For SUV
The best in wet conditions, rolling resistance and driving comfort
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The most loved
The perfect fit for all the performances you want to satisfy
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For Car and Crossovers
Safety, efficiency and technology at exceptional levels
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Find out the whole range
Technology and knowledge
RUN FLAT™

DRIVE WITHOUT PRESSURE

RUN FLAT tires mean safety. They provide greater control of the car in emergency conditions and allow you to continue driving safely, even during a rapid loss of inflation pressure.

Available in selected sizes only.
RUN FLAT™
PNCS™

COMFORTABLE DRIVING

The PIRELLI NOISE CANCELLING SYSTEM™ (PNCS) is a technology able to reduce the noise inside the vehicle thanks to a sound absorbing device applied to the inside circumferential wall of the tire, reducing noise by half.

Available in selected sizes only.
PNCS™
SEAL INSIDE™

PUNCTURE PROOF

SEAL INSIDE™ is a new tire construction technology that allows drivers to continue their journey without losing air pressure, even after the tire has been punctured by an external object. This covers almost 85% of the possible accidental causes of pressure loss.

Available in selected sizes only.
SEAL INSIDE™
ELECT™

ELECTRIC DRIVING

The ELECT™ marking on the sidewall identifies Pirelli tires, specifically developed for high performance electric and plug-in vehicles, in line with the Perfect Fit strategy.
ELECT™
CYBER™

TECHNOLOGICAL DRIVE

Cyber™ Tire is the first system based on sensorized tires in the world to gather vital data and communicate this in real-time to the car. For a safer, tailor-made top driving experience with high performance levels.
CYBER™

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