PZERO ROSSO

1999

Born in the late 90’s for the New Millenium, P ZERO ROSSO™ is the fastest, quietest, most comfortable product in the history of sports car tyres. The tyre is called P ZERO™ because that name has become a milestone marking a fundamental turning point in Pirelli ultra-high performance tyre technology: Zero as in “zero limits”. And it is called Rosso, the Italian for red, because rosso has always symbolised a love of driving fast cars; that is what led to the birth of the first P ZERO™, the founding father of the dynasty.