Safe tyre changes and car maintenance - Reorganisation of all sales areas and new contactless service

The DRIVER network is focused on ensuring the health and safety of customers and staff. This is accompanied by the DRIVER centres' high level of service and welcoming environment, even where the organization of points of sale has to be modified to respect social distancing. With this objective, Pirelli has recommended its dealers adopt the welcoming, organisation and sanitization procedures at its premises recently indicated by the leading national and international institutions.

In addition to the new organization of spaces and processes, new digital platforms are being launched to reduce direct contact between customers and sales staff to a minimum. In particular, it is possible to book – on the reseller networks' websites – the day, time and type of maintenance required, limiting the time in the workshop to what is strictly needed. As well as the possibility of advanced payment from home in some cases, it will be possible to choose your tyres, plan the fitting, book the seasonal change, or even carry out checks and maintenance of batteries and engines following the prolonged disuse of the vehicle.

Thanks to the quick and easy online booking process, there will be no need to queue or wait at the dealership, with staggered appointments designed to anticipate periods of maximum demand. Some dealerships are already offering car collection and delivery services, and there are also dedicated valet services, in accordance with the latest regulations, with tyre changes taking place at home – such as the ‘Driver on the Go' facility that is already in place at selected dealerships.

In additional, commercial strategies are being studied to help customers maintain their distance through special offers and promotions, such as the discount offered by Pirelli dealerships in Spain for online bookings. Pirelli's Driver outlets in Europe are implementing measures that respond to the specific needs of each local market, such as the reorganisation of public spaces at the dealership, as well as new digital services for customers and training for staff.