Pirelli UK has clinched the prestigious title of Tyre Manufacturer of the Year at the 2024 National Tyre Distributors Association (NTDA) Awards, held at the DoubleTree by Hilton in Milton Keynes. This highly coveted award recognises Pirelli's excellence in product innovation, sustainability, and beyond.
The NTDA Tyre Manufacturer of the Year Award celebrates the achievements of manufacturers that have made significant contributions to the tyre industry, with the winner decided by a select panel of independent industry experts.
Pirelli's success stems from its unwavering commitment to quality, safety, and sustainability, exemplified by products like the P Zero range, including the P Zero E tyre, the first UHP tyre on the market with over 55% bio-based and recycled materials.
Commenting on Pirelli's success, NTDA CEO Stefan Hay said: “The independent judges were hugely impressed with the outstanding award entry from Pirelli. They agreed that as the only major manufacturer still producing new tyres in the UK, Pirelli demonstrated that it is still at the heart of not only the UK tyre trade, but also in the local communities in which its manufacturing plants are based. From innovation to sustainability, industry-wide training initiatives and ground-breaking partnerships, Pirelli showed its world class commitment, culminating in impressive updates on its company-wide digital transformation project, its People Plan and the 5 pillars of working together. Overall, the judges determined that this entry narrative combined with the impressive testimonials and supporting evidence were second to none and that Pirelli UK Tyres Ltd is, therefore, a very worthy winner of the 2024 NTDA Tyre Manufacturer of the Year award.”
Dimitrios Papadakos, CEO of Pirelli UK, commented: “We are honoured to receive this recognition from the NTDA. This award is a testament to the hard work and dedication of our team and partners. We strive to offer products that not only enhance performance but also prioritise sustainability and safety, values that are integral to our prestige brand. We are extremely proud that we can do this through our commitment to manufacture in the UK at our sites based in both Burton-on-Trent, Staffordshire and Carlisle, Cumbria.”
Pirelli is committed to its operational footprint in the UK, employing over 1,300 people across two manufacturing sites in Carlisle and Burton-on-Trent, which is also home to the UK's head office. With a long-standing history in the world of motorsport, Pirelli also has a motorsport base in Didcot, Oxfordshire.
Pirelli continues to lead the market with advanced tyre technology, working closely with vehicle manufacturers and motorsport teams in a range of series to develop products tailored to the highest performance standards. The company's focus on innovation has allowed it to achieve continuous success in tyre tests across Europe, further reinforcing its reputation. This includes the latest development of Pirelli's Cyber Tyre – the world's first system based on tyres with integrated sensors that collect data and transmit it to the vehicle to be processed in real time.
This accolade solidifies Pirelli UK's position as a leader in the tyre industry and highlights the company's ongoing commitment to delivering superior products and services to its customers.
