The Goodwood Festival Of Speed celebrations started and the largest outdoor motor show in the world came alive on the background of Goodwood House. Pirelli - as exclusive tyre partner for the second year in a row - ushers in a new era of tyres, presenting its latest advancements.
Leading the way is Pirelli CyberTM Tyre: Pirelli's system based on sensors that for the first time enable tyres to talk to the vehicle stability control systems - including ABS, ESP, and traction control - to offer better performance as well as safety.
This new era of the tyre will pay greater attention to the environment as Pirelli continues to invest in research and development, introducing new materials that replace those of fossil origin, and providing third-party certification documenting the origin, traceability and use of these materials. A key part of this strategy is the choice to use only natural rubber that has been certified by FSCTM (Forest Stewardship Council) in all of Pirelli's European factories by 20261.
[1] The natural rubber in Pirelli car tyres accounts for about 15% of total tyre weight.
Photo credits - Stephan Bauer
