The Goodwood Festival Of Speed celebrations started and the largest outdoor motor show in the world came alive on the background of Goodwood House. Pirelli - as exclusive tyre partner for the second year in a row - ushers in a new era of tyres, presenting its latest advancements.
Leading the way is Pirelli CyberTM Tyre: It is the world's first system, hardware and software, capable of collecting data and information from sensors in the tyres, processing them with Pirelli's proprietary software and algorithms and, by interacting in real time with the vehicle's electronics, creating new functions integrated with the driving and control systems to improve the driving experience and increase safety levels.
This new era of the tyre will pay greater attention to the environment as Pirelli continues to invest in research and development, introducing new materials that replace those of fossil origin, and providing third-party certification documenting the origin, traceability and use of these materials. A key part of this strategy is the choice to use only natural rubber that has been certified by FSCTM (Forest Stewardship Council) in all of Pirelli's European factories by 20261.
[1] The natural rubber in Pirelli car tyres accounts for about 15% of total tyre weight.
Photo credits - Stephan Bauer
