Luna Rossa ready to rise again

Luna Rossa Prada Pirelli's thrilling campaign for the 37th America's Cup has come to an end, with Ineos Britannia securing a hard-fought win in the Louis Vuitton Cup. Three years of hard work have culminated in a bitter disappointment for the Italian team who have narrowly missed out on the America's Cup Match. Yet their fifth appearance in the Challenger Selection finals after racing spectacular and hard-fought regattas is a testament to their unwavering determination.

The America's Cup has once again proven to be an elusive prize, nearly impossible to claim. The only path to victory is through relentless pursuit and a commitment to outsmarting your rivals. And that's what Luna Rossa will do. Patrizio Bertelli has reaffirmed his commitment to the team, announcing that he will continue the adventure and aim for the next America's Cup with Max Sirena as skipper. This decision underscores his unwavering faith in the team he founded in 1997, a team that has elevated Italian sailing to a global stage. Pirelli will continue to be a part of the team, but the exact nature of our partnership is still being defined.

Building on their triumphant 2021 Prada Cup victory, and after challenging the Defender Emirates Team New Zealand in the 36th America's Cup, the Luna Rossa has solidified its status as a world-class sailing team. Their performance showcased the team's professionalism and inspired sailing enthusiasts worldwide, further elevating the reputation of excellence Made in Italy, creating an ever-growing community of passionate supporters. A fan base that is second to none, full of passion and excitement. The team's supporters follow the races with the same fiery passion seen in football, transforming sailing, traditionally considered an elite sport, into a more inclusive and accessible pastime. The ever-changing tactics, manoeuvres and strategies dictated by the wind and sea create a thrilling and suspenseful atmosphere, much like a high-stakes stadium match. Luna Rossa's success has sparked a nationwide fervour, uniting the country behind the team and creating a sense of national pride. The media's intense coverage of each race has transformed sailing into a national obsession, drawing in fans from all walks of life and turning every victory into a cause for celebration.

The action on the water is electrifying, captivating the audience on shore. In Barcelona, hundreds of passionate fans swarmed to the docks waving brand flags and the iconic Italian tricolour flag, creating an electric atmosphere. The anticipation for the race is palpable, with everyone united in their hope and support, shouting: Go Luna Rossa! A rallying cry that everyone is eager to hear once again.