When the finest engineers from two separate yet interlinked fields of expertise – in this case the automotive and watchmaking industries – share their vast knowledge, comprehensive know-how, sophisticated research and innovative drive, the only ‘limits' are the exclusive series and race-tyre numbers. In 2017, the Salon International de la Haute Horlogerie sees the big reveal of a spectacular new alliance between Roger Dubuis and Pirelli – a stunning embodiment of what can happen when visionary engineers meet incredible watchmakers.
Both Roger Dubuis and Pirelli have long since grasped the fact that exclusive service leaves a lasting imprint on hearts and minds – as well as on racing tracks and connoisseurs' wrists. Based on shared values that include a focus on a proud tradition of world premieres, performance, differentiation and exclusive service, both offer a meaningful product offer and proud tradition of emblematic events that places technical knowledge and maximum pleasure at the service of an exclusive lifestyle.
The SIHH 2017 sees the launch of the first two exclusive references resulting from this alliance, featuring rubber inlays from certified Pirelli winning tyres having competed in real races – and adorned with legendary tread motifs reproducing the profile of a Pirelli Cinturato intermediate tyre.
The first of these, the eight-piece limited edition Excalibur Spider Pirelli - Double Flying Tourbillon is clearly built for life in the fast lane. Epitomising the perfect combo of ruggedness and reliability – this iconic timepiece comes with a two-day VIP program organised by Pirelli at a major race.
As well as enjoying the key ‘Pirelli' signature characteristics linking their high-octane timepiece with a landmark motorsports victory, lucky owners of the second in this remarkable duo, the 88-piece limited edition Excalibur Spider Pirelli - Automatic Skeleton, will enjoy the privilege of being invited to a range of high-end local Pirelli events.
The powerful connection with Pirelli's tyres is further symbolised by the blue accents featured on these two dedicated ‘Pirelli' timepieces, picked up in the strap stitching, as well as on the bezel, flange and outer rims framing the luminescent tips of the open worked hands.
The alliance between Pirelli and Roger Dubuis is part of the Pirelli Design project, which is the evolution of the Pirelli P Zero brand, launched by Pirelli in the early 2000s. Its goal, in line with Pirelli's strategic focus on the Prestige and Premium car segments, is to increase the equity of the Pirelli brand by leveraging its technological know-how to develop targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim to offer products that are unique and iconic.
