A series of Podcast that retrace the challenges of some personalities who have had to deal with Pirelli throughout their lives. The series is called Patternns, because they are characters who have left their mark in the sectors in which they have operated, men and women who overcome not one but two challenges, who have fallen and got up to become symbols of the world. They range from athlete Carl Lewis, who played the “Power is nothing without control” campaign for Pirelli to Ronald, from dancer Misty Copeland to Sophia Loren, both protagonist pf the Pirelli Calendar. But also photographers like Steve McCurry or drivers like Carlo Sainz or Troy Bayliss.
arts culture
Patterns, the Pirelli Podcast series
Men and women who fell and got up to become icons: the stories of people close to the Pirelli world who have left their pattern
