To celebrate Italy's national day, Pirelli has fitted certain Italian embassy vehicles in Germany, the United Kingdom, China, Russia, the United States, the United Arab Emirates and Saudi Arabia with Tri-color tyres. In the Italian diplomatic offices of these countries - in addition to those of Paris, Ankara, Tokyo, Mexico City, Brasilia, Buenos Aires and the “Farnesina” (the Ministry of Foreign Affairs building in Rome) - a Tri-color tyre has been on display since June 2nd.
Thanks to its experience in F1 competitions, Pirelli also applies colors to road tyres with the Pirelli Color Edition, not only embodying made-to-measure performance but also style and design, as well as emphasizing their sporty and unique character. These tyres are colored using an innovative technology at the Pirelli plant in Bollate, just outside Milan.
