Creating a brand is not as simple as it seems; not everybody can do it. It requires talent, far-sightedness, vision and, most of all, passion. And it is “immediate” passion that Giorgio Damiani, vice chairman and CEO of the historic Italian jewellery company - founded in Valenza Po in 1924 - talks about when he describes how the company was formed by his master goldsmith grandfather Enrico Grassi Damiani, who designed and created unique pieces for the families of the era in his workshop. “The idea of creating a jewellery “brand” came later, in the 1960s and 70s, with my father Damiano whose vision led him to distribute our jewellery to multi-brand Italian stores together with other brands of watches. He invented a new way, completely revolutionary at the time. Of course there were already famous brands with their own monobrand retail networks, but it was my father that made sure that Damiani became a well-known Italian brand, giving us, his children, a competitive advantage, thanks to which we were able to launch an internationalisation process which, starting in the late 1990s, has brought us to where we are today. And when we talk about the excellence of ‘Made in Italy' I automatically think about the people behind it. Italy's reputation isn't just built on labels. There is always a great entrepreneur that leads the way and works with great passion.”
The same passion that has always been associated with Technorib's projects and which has seen our paths, or rather our slipstreams, cross in some way. In fact, the meeting of two Italian brands famed for their attention to detail could only result in a highly exclusive product. In this case we are talking about the brand new Tecnorib Pirelli 1400 Sport efb, completely custom-built according to the indications of Giorgio Damiani. The way in which Damiani combines innovation, technology, aesthetics and beauty - the latter indispensable elements in the creation of high-end jewellery - is still inspired by the world of artisan handcraftsmanship. This is another reason for choosing the Tecnorib Pirelli 1400, the model that best encapsulates the features of the range: quality, performance and design. A blend of technology and style that has already won the Red Dot Award for design, but which has been made even more elegant by the customisations of Giorgio Damiani. The chosen materials are a special leather for all trims, perfect for accommodating up to 24 guests in the utmost comfort of 6 air compartments. An authentic jewel of technology and comfort, with its custom ivory sun loungers, beige tubes and white body. Finally, the last precious detail: the wheel personalised with the unmistakeable Damiani logo. Damiani's success story has long been associated with pure Italian excellence in which the quality of raw materials, designs, style, taste, innovation and craftsmanship coexist, following the rules of a creative and aesthetic language that needs no introducing. “Jewellery doesn't always follow the logic of the market. The stones and their qualities are what guide us. Ours is a very challenging stylistic job, based on trusting relationships with stone and pearl suppliers that go back decades. Gems represent the ultimate expression of Damiani's creativity and our stylistic work is completely geared to producing collections designed to last. Easy-to-wear jewellery that is practical and comfortable”.
The work carried out by Damiani, by the three generations that have made the brand a life choice and the family business (Giorgio Damiani runs the company with his sister Silvia and brother Guido), is a guiding value for the entire company. A passion for detail echoed in Tecnorib's speedboats, perfect for the biggest challenges, like those of the sea.
