One of humanity’s deepest emotions, passion has been key to Pirelli since its foundation. It is the same emotion that drives those who choose its products. They are enthusiasts who are passionate about cars, motorbikes and bicycles; lovers of sport and of motorsport, both on and off the racetrack. By following hearts and passions, adrenaline and excellence, Pirelli has always been a major player in sports with its support of Formula 1®, the Luna Rossa and Inter Milan. A link that goes far back, notably to the 1907 Beijing to Paris motor race in which Pirelli was a winner.
p
By Javier Zanetti
Passion is love. It's the sacrifice a person is prepared to make to achieve their goals. Putting passion into what you do inevitably leads to results. I put all my passion into sport to become the footballer I was. It was my childhood dream. In fact, I put passion into everything, even karaoke singing, because music is another of my great passions. And now I'm putting that same passion into my new role as vice-president of Inter Milan. But as well as putting passion into everything I do, I now also need to transmit that passion to others. It's not easy but when you do, you can pass it on to a lot of people who need it. Sport helps in this; it conveys emotions and teaches fundamental values.
