For Pirelli, environment signifies responsibility and commitment. It is a priority that has always been foremost in the creation of the company’s products, which are increasingly sustainable. Pirelli signed off on the first Forest Stewardship Council (FSC)-certified tyre (made using natural rubber and rayon sourced from FSC-certified plantations), for example, and is supporting the BirdLife International project to protect the ecosystem, animals and people in forest areas where natural rubber is cultivated. This consideration for the environment extends to the entire production chain, from the company’s commitment to carbon neutrality by 2030, to efficiencies in the use of environmental and energy resources, through to the circular economy. It is for these and other reasons that Pirelli has for many years headed the most important global sustainability indices, such as the S&P Global.
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by Imogen Crossland
