At its birth was the photographer Robert Freeman, famous for his portraits of The Beatles. Ever since that historic 1964 edition, which captured the mood of the times, The Cal has always offered an interpretation of international style as seen through the eyes of the world’s most famous photographers. Over the years it has reflected the transformations taking place in society, sensing and interpreting trends.
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by Steve McCurry
For me photography is an important expressive means to tell stories of daily life, trying to capture traits of the people I meet. The Pirelli Calendar I shot portrays beauty, culture, the bustling life of Rio, along with the human element: ordinary people as well as purposeful and idealistic models with a strong commitment to foundations, humanitarian projects and non-governmental organisations. You can photograph nudes anywhere, but through my lens I told the stories of people contributing to make the world a better place.
