Sports
All sporty sponsorships and Pirelli motorsport held in one room, inspired by the layout of the Pirelli House, the hospitality created for the F1, WRC, GT races. Our history in Motorsport goes back over 110 years allowing the company to gain experience and unique skills, from the racing world to that of the consumers’ products. Pirelli is now involved in around 350 sports championships, from cars to motorcycles to cycling competitions. Our commitment broadens to the disciplines most in line with the prestige and high performance positioning that characterizes the company and its products: this is also the case of the partnership started in 2018 with Luna Rossa, and other close sponsorship relationships with FC Internazionale Milano, Italian Winter Sports Federation and IIHF World Ice Hockey Championship.
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