ART & CULTURE
Calendar

The Pirelli Calendar, also known as “The Cal”™, was the brainchild of Pirelli UK Limited, the Group’s British subsidiary, which worked on the project with ample leeway. In 1964 the Brits, looking for a marketing strategy to help Pirelli stand out from domestic competition, appointed the art director Derek Forsyth and British photographer Robert Freeman, famous for his portraits of the Beatles, to produce what was an entirely innovative project for its day.The result was a refined, exclusive product with artistic and cultural connotations that from the start set it apart from the world of fashion and glamour. For 50 years since then, “The Cal”™has continued to mark the passing of time with images by the most highly acclaimed photographers of the moment –capturing and interpreting contemporary culture and often setting new trends.From 1964 to 2021, atotal of 48 Pirelli Calendars have been produced by 37 photographers. The 48th edition, Pirelli Calendar 2022 -by the musician and photographer Bryan Adams was presented in November, 2021.








ART & CULTURE
Calendar

The Pirelli Calendar, also known as “The Cal”™, was the brainchild of Pirelli UK Limited, the Group’s British subsidiary, which worked on the project with ample leeway. In 1964 the Brits, looking for a marketing strategy to help Pirelli stand out from domestic competition, appointed the art director Derek Forsyth and British photographer Robert Freeman, famous for his portraits of the Beatles, to produce what was an entirely innovative project for its day.The result was a refined, exclusive product with artistic and cultural connotations that from the start set it apart from the world of fashion and glamour. For 50 years since then, “The Cal”™has continued to mark the passing of time with images by the most highly acclaimed photographers of the moment –capturing and interpreting contemporary culture and often setting new trends.From 1964 to 2021, atotal of 48 Pirelli Calendars have been produced by 37 photographers. The 48th edition, Pirelli Calendar 2022 -by the musician and photographer Bryan Adams was presented in November, 2021.








ART & CULTURE
Annual Report

Pirelli has often talked about tyres and their world, focusing not only on their function, but also extrapolating them from their context, building stories and images capable of evoking other worlds, values, aspirations and dreams. This is how, over time, an apparently round and black object has developed a real “rubber soul”. Continuing in a tradition of 'lateral' storytelling, from 2010 to today even the Pirelli Annual Reports have undergone a transformation: from "simple" financial statements they have in fact become communication tools in a broader sense, able to illustrate a year of company history, using contribution of personalities from the world of art and culture at an international level. In the last decade, the figures in the financial statements have thus become part of a broader story that aims to capture the spirit and values of Pirelli by combining the typical contents of economic-financial reports with artistic expressions - from photos to drawings, from paintings to graffiti. - and copyrighted texts, all created ad hoc to tell the most intangible part of the company.





ART & CULTURE
World Magazine

World magazine was founded in 1994. This bi-annual publication represents the spirit of Pirelli, covering ideas about art, culture, technology, business and life.Along with star names such as Frances McDormand and Natalie Portman, recent editions have included interviews with key figures such as New York Times CEO Mark Thompson, Netflix CEO Reed Hastings and designers Jasper Morrison and Yves Béhar.They’ve featured chefs, travel, sport and articles on current issues such as DNA testing and artificial intelligence, along with behind-the-scenes insights into the latest exhibitions at Pirelli HangarBicocca gallery in Milan.





ART & CULTURE
Fondazione Pirelli

Set up in 2008 on the initiative of the company and of the Pirelli family, the Pirelli Foundation preservesdocumentationon thehistory of the company, dating back to its foundation in 1872.The Foundation carries out numerous activities to promote thecompany’s legacy, editing publications and organising exhibitions and conferences, as well as putting on guided tours that involve thousands of people each year, also in partnership with othercultural institutions. Each year, the Foundation carries outresearch activitiesto assist both company departments and Italian and international scholars, ranging from economic and industrial history to architecture, the history of labour and industrial relations, through to graphics and design. The Foundation also works in the field ofeducation, with courses for schools of all types and levels, as well as universities, with the main aim of introducing also the youngest members of society to the world of production and work, teaching them the fundamental values of the Group’s corporate culture.








ART & CULTURE
Hangar Bicocca

Pirelli HangarBicocca is a non-profit foundation, established in 2004, which has converted a former industrial plant in Milan into an institution for producing and promoting contemporary art. This dynamic center for experimentation and discovery covers 15,000 square meters, making it one of the largest contiguous exhibition spaces in Europe. It presents major solo shows every year by Italian and international artists, with each project conceived to work in close relation to the architecture of the complex, and explored in depth through a calendar of parallel events. Admission to the space and the shows is completely free of charge, and facilitators are on hand to help the public connect with the art. Since 2012, Vicente Todolí has been the foundation’s Artistic Director.The complex, which once housed a locomotive factory, includes an area for public services and educational activities, and three exhibition spaces whose original twentieth-century architectural features have been left clearly visible: Shed, Navate, and Cubo. As well as its exhibitions program and cultural events, Pirelli HangarBicocca alsopermanently houses one of Anselm Kiefer’s most important site-specific works,The Seven Heavenly Palaces 2004-2015, commissioned for the opening of Pirelli HangarBicocca.








ART & CULTURE
Pirelli design

Pirelli Design’s mission is to highlight thetechnical expertise and inimitable glamour of Italy’s premier tyre manufacturerby enhancing various groundbreaking projects together withprestigious partners.Its knowledge emanating fromtyre productionandrubber technology contributes to the enrichment of products developed by leading companies in different areas of business.








ART & CULTURE
Libreria





ART & CULTURE
Soundtrack





ART & CULTURE
Collezione

Pirelli 150 years Celebrating 150 years Pirelli WOR(L)D House of Pirelli Podcasts Fondazione Pirelli back to pirelli.com
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Art & Culture

Pirelli brand is internationally considered as an icon of Italian technology, taste and excellence, synonymous with safety and reliability, associated with an exclusive, luxurious and innovative style. Reputation and strength of the brand are continuously strengthened by involvement in cultural and artistic events and projects and by initiatives that benefit local communities. This room is inspired by an exhibition in which The Cal’s photos are displayed as artworks and, in a library, the contents related to the World magazine and the Annual Report.

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