Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Pirelli's concrete help for the people of Queensland

From 1-28 February, Pirelli Tyres Australia will donate one dollar to the state of Queensland for every tyre it sells. The money raised by this initiative will be the company’s concrete contribution to the victims of the flooding that hit north east Australia in January, especially the city of Brisbane in the state of Queensland.

“The natural catastrophe that hit the state of Queensland is extremely serious”, said Alessandro Marchi, managing director of Pirelli Tyres Australia. “We want to stand with all those people who have lost their homes and especially those who have lost members of their family and friends. The sporting community must face the effects of this event with great courage”.

The collected amount will be donated to the Queensland State, throgh deposit on a dedicated Governamental account.


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Pirelli is the most recommended tyre brand of 2010 in UK

New independent research by Encircle Marketing, a company which delivers insights to the automotive aftermarket industry, has revealed that Pirelli was the most recommended brand in 2010.

The analysis by Encircle Marketing, which continuously monitors brand recommendations in the market, has found that Pirelli came top with 8 percent of all recommendations, up by almost half a point on its 2009 performance.

Dominic Sandivasci, managing director of Pirelli UK, said the result confirmed the team’s hard work in ensuring that Pirelli products are the most desired in the market.

Categories: Sustainability


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Plain sailing in South Africa

A hundred young people from the black community in Cape Town will develop their talent for the sport of sailing, thanks to a contribution from Pirelli South Africa.

The company’s sponsorship has begun of the Izivungu Sailing Academy in Simon’s Town, the country’s first sailing school established to offer needy young people the opportunity of personal and professional growth through education in the values and techniques of the sport. Founded in 2001, the school is supported by the South African navy.

The youngsters sponsored by Pirelli will attend two nautical bases, dependent on the various programmes: for most of them the activity will take place at the school’s Simon’s Town headquarters at a military base, while 10 of them who already have some ability in the field will join the Cape Town school.

In the meantime, 17 sailing boats are crossing the Atlantic Ocean from Cape Town to Rio de Janeiro for the famous Cape-to-Rio Yacht Race. On board is a group of the Pirelli project’s sailors, who with this initiative confirm the traditional association with sailing for its values of sporting competition, team spirit and pressure heading for the destination, as well as the usual commitment to supporting the local community to which they belong.

Pirelli has been in South Africa since 1999 with a subsidiary who look after 700 retail clients direct. The company is mainly active in the car and motorcycle consumer segment, in which it achieves a significant margin, due in part to a good image and the growth of the UHP market.

Categories: Sustainability