“All in just nine months”
CNBC recounts Pirelli’s incredible voyage back to Formula One, with the words of Francesco Gori, Pirelli Tyre CEO, and Maurizio Boiocchi, head of Research and Development.
Categories: Sustainability
Pirelli wins its Grand Prix
“Pirelli gains traction with brave return to F1 glamour”. That’s the heading of the Financial Times article summarising the courage of Pirelli in having accepted the challenge of Formula 1.
In the story, chairman Marco Tronchetti Provera explains what were the specific requests of Bernie Ecclestone, the Formula 1 boss, in developing the tyres that would guarantee more spectacular racing, due to their more rapid wear.
“All the tyres were designed to make the challenge between the teams more competitive and the results less predictable compared to previous years”, Marco Tronchetti Provera is quoted as saying.
In his article, journalist Paul Betts recognises and praises the risk taken by Pirelli, pointing out how “supplying more competitive tyres has not damaged the company’s image, but has created a curious paradox (…) Clients in the high market segment continue to buy Pirelli tyres, which have always been synonymous with reliability, durability and respect for the environment”.
There was positive reaction to the FT story from the analysts who, in the light of the results of the first three months, underline Pirelli’s new central position among tyre makers, due to the world shop window that Formula 1 offers in terms of visibility and image, reinforcing the market leadership of premium and super-premium cars.
“Pirelli gains traction with brave return to F1 glamour”. That’s the heading of the Financial Times article summarising the courage of Pirelli in having accepted the challenge of Formula 1.
In the story, chairman Marco Tronchetti Provera explains what were the specific requests of Bernie Ecclestone, the Formula 1 boss, in developing the tyres that would guarantee more spectacular racing, due to their more rapid wear.
“All the tyres were designed to make the challenge between the teams more competitive and the results less predictable compared to previous years”, Marco Tronchetti Provera is quoted as saying.
In his article, journalist Paul Betts recognises and praises the risk taken by Pirelli, pointing out how “supplying more competitive tyres has not damaged the company’s image, but has created a curious paradox (…) Clients in the high market segment continue to buy Pirelli tyres, which have always been synonymous with reliability, durability and respect for the environment”.
There was positive reaction to the FT story from the analysts who, in the light of the results of the first three months, underline Pirelli’s new central position among tyre makers, due to the world shop window that Formula 1 offers in terms of visibility and image, reinforcing the market leadership of premium and super-premium cars.
Categories: Sustainability
Pirelli among the 100 World’s Most Reputable Companies
Within the 2011 Global RepTrakTM100 , the most authoritative annual study of the reputations of the leading businesses in the world by the Reputation Institute, Pirelli is in 31 place with a score of 73.88%.
Pirelli, Ferrero and Barilla are the only Italian brands to be ranked in the 2011 Global RepTrakTM100.
The classification is the result of a survey conducted among 48,000 consumers in 15 different countries in April 2011, in which participants were asked to express their opinions on a panel comprising 100 principle companies at a global level. Google took the first place again, having already dominated the 2010 rankings, followed by Apple and The Walt Disney Company.
Categories: Sustainability