Sustainability Channel

New Pirelli Truck 01 Series: innovation and safety

Pirelli’s truck tyre history spans 100 years, an anniversary that the Business Unit decided to celebrate with a major event at Izmit, Turkey, the Group’s largest industrial centre, which produces both truck and Formula 1 tyres.

Today (15 September) Pirelli presented to the international press three new truck tyres for the winter, highway and gravel market segments. They complete the Serie 01 range, conceived for use in critical winter conditions, for long range transport and by building site vehicles.

To welcome the press to Izmit there was a photographic exhibition telling the story of Pirelli’s century in world transport, from the Ercole 1000×150 tyre to the very latest compounds.

And during this period, Pirelli Truck is launching a series of initiatives to commemorate its transport centenary, aimed at making the industry’s professionals more aware of safety. The project includes the online competition “Give a voice to Safety”, inspired by the principals of the European Road Safety Charter, of which Pirelli is a signatory. Until 15 November, road transporters may leave a voice message of up to 45 seconds, explaining what it means to be a transport professional and give road safety suggestions. The most interesting messages will be assembled and published on the www.Pirelli.it web site in its Truck and Bus section and on www.Trasporti-Italia.com, media partner of the initiative.

Pirelli confirmed world leader in Dow Jones Sustainability Indexes for the fifth year in a row

For the fifth year in a row, Pirelli was confirmed world leader in the Autoparts and Tyres sector in the Dow Jones Sustainability Europe and Dow Jones Sustainability World indexes.

The analysis and review of Indexes components was carried out by SAM Group, the Swiss investment boutique focused exclusively on Sustainability investing and in charge of the assessment and selection process for admission to the Dow Jones Sustainability Indexes. Admission criteria regard economic, environmental and social areas. The economic area include corporate governance, risk management, codes of conduct, brand management and innovation processes. On the environmental front, SAM looks at reporting, environmental policies, procedures and systems, responsible product management, climate change and emissions reduction strategy and energy efficiency. Finally, the social criteria include development and management of human resources, philanthropy, health and safety in the workplace, supply chain management and stakeholder engagement.

More info on SAM Group and Dow Jones Sustainability indices at indexes@sam-group.com and www.sustainability-indexes.com

P Zero Silver: the first road tyre derived from Formula One arrives

WITH P ZERO SILVER THE COMPANY CONSOLIDATES ITS LEADERSHIP IN THE PREMIUM SEGMENT

THE PHASES OF TYRE PRODUCTION “TOLD” THROUGH AN ARTISTIC INSTALLATION WHICH REVEALS ITS “INVISIBILE HEART”: TECHNOLOGY, THE HAND AND CREATIVITY

PIRELLI STRENGTHENS ITS POSITION IN THE TOP-OF-THE-RANGE SEGMENT, THE MARKET’S MOST PROFITABLE AND LEAST CYCLICAL

PIRELLI HAS INVESTED IN ALL THE MAIN AREAS OF THE WORLD 1.5 BILLION EUROS IN THE PERIOD 2006-2010, DESTINED TO BECOME 1.9 BILLION IN THE 5-YEAR PERIOD 2011-2015, OF WHICH OVER 500 MILLION THIS YEAR

The return of Pirelli to Formula One, for which the Italian group is exclusive supplier for the 3-year period 2011-2013, has placed the tyre at the centre of attention for sports’ lovers and drivers around the world. Pirelli has demonstrated, also in virtue of the tyres required by the Formula One teams for this season, how tyres are fundamental in determining the performance of a car. An ever vaster public, gran prix after gran prix, has seen that tyres, sports ones and those destined for road use, are not simply “things that are black and round”, but a fundamental and sophisticated component of the vehicle, capable of making the difference in terms both of performance and safety. A product which includes research, advanced technology and complex production processes, at the same time rich in manual activities and highly automated processes, of artisanal knowledge and hi-tech innovation.

To highlight all these aspects, illustrate the activities and strategies that are at the base of the planning, development and production of tyres “made in Bicocca” and to present a new tyre which is born of the experience in Formula One and destined for the premium market, Pirelli has chosen an original form of communication and an exceptional setting: the Hangar Bicocca, one of the most prestigious exhibition spaces for contemporary art at the international level.

The phases and components of the production process at the base of every tyre have been synthesized through a series of representations (graphic elaborations, films, multi-media installations realized by the art groups N!03 and Invernomuto ) in an area of over 1,000 square metres…

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