Pirelli Moto ‘Facebook Timeline’
The story of our successes on two wheels reconstructed on the social network through images from the Pirelli Foundation
The priceless images of the Pirelli Foundation have been used to re-build Pirelli Moto’s past and present successes on Facebook (http://www.facebook.com/PirelliMoto) in its so-called Timeline.
The story ranges from the creation of our first motorcycle tyre, right through to the arrival of the Diablo, joining the Superbike World Championship and on to our recent victories in Motocross. A similar task has been completed for Metzeler (http://www.facebook.com/MetzelerItalia).
Pirelli Moto leafs through the pages of its history, enabling all Facebook users to edge a little closer to our brand by offering content of value. It covers history, but also technology and innovation – part of our DNA – paying ever increasing attention to the potential of the social networks.
Categories: Sustainability