PIRELLI BEST COMPANY IN THE “CLIMATE DISCLOSURE LEADERSHIP INDEX ITALY 2014“

LEADER FOR THE COMPLETENESS OF ITS STRATEGY IN THE FIGHT AGAINST CLIMATE CHANGE AND TRANSPARENCY IN COMMUNICATION

Pirelli has been recognized as leader on the “Climate Disclosure Leadership Index Italy 2014” (CDLI), an index which evaluates the completeness of a company’s strategy against climate change and the transparency of its communication to stakeholders. Pirelli scored 99/100.

The result was announced today in Milan during the presentation of the CDP Italy 100 Climate Change Report 2014, prepared by SDA-Bocconi with the support of IMQ, and focused on the ways in which the 100 biggest listed Italian companies face and manage climate change.

Pirelli’s commitment to investors and stakeholders in the challenging area of climate change can be seen in its integration of environmental sustainability targets – both for products and processes – into the Group’s Industrial Plan. Pirelli has set itself the goal of reducing rolling resistance by 40% for its car tyres, by 20% in the truck segment and by 10% in motorcycles by 2020 compared with 2007. By the same deadline, 2020, Pirelli plans to reduce specific CO2 emissions by 15% and the specific consumption of energy in its factories by 18% compared with 2009.

Pirelli’s main global commitments in the area of Climate Change includes CDP Supply Chain,  a programme which in 2014 involved over 120 strategic suppliers in the quantification of benefits in financial, reputational and risk management terms stemming from the correct management of its CO2 emissions.

Pirelli has further underwritten, in the context of the Prince of Wales’s Corporate Leaders Group, the “Trillion Tonne Communiqué”, a programme-document for the reduction of global emissions with the aim of keeping the earth’s temperature rise within a 2° C limit. Pirelli also subscribed to “Road to Paris 2015”, an international initiative which aims to promote the cooperation between the public and private sectors in order to find shared solutions and policies to deal with climate change. The initiative resulted in Pirelli’s signing of the international agreement on climate change (“Paris Declaration”) which will be underwritten during the next worldwide meeting of the UNFCCC which will take place in the French capital in 2015.

About CDP

CDP is an international, not-for-profit organization providing the only global system for companies and cities to measure, disclose, manage and share vital environmental information.  CDP works with market forces, including 767 institutional investors with assets of US$92 trillion, to motivate companies to disclose their impacts on the environment and natural resources and take action to reduce them.  CDP now holds the largest collection globally of primary climate change, water and forest risk commodities information and puts these insights at the heart of strategic business, investment and policy decisions.  For more information www.cdp.net

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PIRELLI WINS THE 2014 TOP OF MIND AWARD FOR THE 6TH YEAR IN A ROW

Brazil: Pirelli wins the “Top of Mind” award organised by the Datafolha Institute of São Paulo

Top of Mind, the market research study conducted by the Brazilian Datafolha Institute, has come to its 24^th edition; between 27^th and 30^th July 2014, a group of 204 interviewers was deployed in more than 170 Brazilian towns to find 5,694 male and female consumers (with an average age of 39.5 years) to ask them the big question: What is the first brand that comes to your mind?

For the 6^th consecutive year, Pirelli was the most mentioned brand by 59% of Brazilian men (Top Masculino category) and, for the 12^th consecutive year it has gained the leadership as the most mentioned brand in the tyre category (46% of respondents). According to Paolo Dal Pino, Chairman of Pirelli South America, this brand awareness is linked to “its presence in Formula 1, the sponsorship of the restoration of the Christ the Redeemer of Corcovado, its strong presence in OE and Brazilian motorsports, as well as the strength of its sales network”.

The award ceremony was held on 27^th October in São Paulo, with more than 1,500 attendees, including the management of the companies and agencies that represent the most mentioned brands by Brazilians.

Pirelli Voronezh: New life for forest

Voronezh Tyre Plant partner of a campaign
for the safeguard of forests

In order to enlarge Russia’s green treasures, Pirelli acquired 5,000 young oaks to be planted in one of the forestry near Voronezh. About 20 employees of Voronezh factory including VTP General Director and Heads of production, R&D and HSE functions took part in the campaign. Some employees joined with their children.

5,000 little oaks were planted on an area of 2.3 hectares previously affected by fires and drought. Due to the closed root system planted oaks have good adaptability and suitable for planting at any time of the year.

“Although such social initiatives are usual for Pirelli it was the first time when Voronezh Tyre Plant took part in such campaign, – said Yuri Gribanov, VTP General Director. – The company supports plenty of charitable and social projects around the world. Developing production in Voronezh we plan to support social responsibility values not only among our employees but we also intent to involve local community into various social projects.”