Sustainability Channel

PIRELLI, THE NUMBER 1 BRAND IN BRAZIL

Among all brands from all sectors, Pirelli is definitively the most recognised brand by Brazilian consumers, according to the “Top of Mind” survey, a reliable market research survey conducted by the editorial team Folha de Sao Paulo since 1991, which determines the most heavily influential brands in consumers.

The survey based on 6,000 interviews carried out in August throughout 160 cities in Brazil and aimed at a public with age of over 16 years, confirms Pirelli as the most recognised brand from the tyre sector by men and women with a percentage of 42%, a historical record for this product sector, introduced in the survey in 2002.

Compared to last year, Pirelli obtained a further advantage against its main competitor, reaching a spontaneous recall of almost 5 times more.

PIRELLI SUPPORTS THE VALUES OF THE CAR

Pirelli at ‘Viva l’Auto’, the event with the car as its protagonist as the friend of the environment, safe and that makes savings. Under the banner of sustainable mobility, three days were devoted to the car of the future and took place in Florence from 16-18 October, among technological innovations, road safety and the evolution of the market. An event animated by display areas, safe driving tests and a programme of conventions that saw the leaders of the sector involved alongside its institutions and the media.

Pirelli, official co-sponsor of the event, participated with a stand that showed the company’s entire Cinturato ecological range and that of the newborn Winter Snowcontrol Series II. In addition, Pirelli launched an initiative for the general public called ‘A Record Change’, a fastest tyre change challenge to make training interactive and fun.

On Saturday 17 October, Francesco Gori, managing director of Pirelli Tyre, also took part in the convention on new development scenarios of the car market and its contribution to the recovery from the crisis, together with other experts of the sector.

The event concluded with the announcement of the new Peugeot Crossover as the Auto Europa 2010 (2010 European Car of the Year), recognition that the UIGA (Union of Italian Motoring Journalists) assigned to the vehicle based on the parameters of originality, performance, safety and eco-compatibility.

To learn more: www.vivalauto.it

A COMMITMENT TO QUALITY: THE NEW PIRELLI TYRE POLICY

Quality is at the centre of the activity of Pirelli Tyre affecting functions and processes in all the divisions in a coordinated and synergistic manner, from the continuous innovation of products, services, processes and systems to the protection of the integrity, health and well-being of its employees, to safeguarding the environment along the whole cycle of a product’s life and strategic collaboration between suppliers.

This is a commitment that necessitates continuous attention, verification and updating due to the complexity of constant changes of the economy, society and the environment.

In step with the evolution of the market, Pirelli Tyre renews its programmatic commitment with the guidelines of the new 2009 Quality policy. Principles, but also instrumental indications for its implementation, due to the involvement of the people and their fundamental role in the promotion of the culture of quality.

Quality Policy 2009 Tyre