Sustainability Channel

NEW FIA AND PIRELLI FOUR-YEAR AGREEMENT IN SUPPORT OF THE FIA ACTION FOR ROAD SAFETY CAMPAIGN

NEW FIA AND PIRELLI FOUR-YEAR AGREEMENT IN SUPPORT OF THE FIA ACTION FOR ROAD SAFETY CAMPAIGN

Milan, 22 June 2016. The FIA and Pirelli have today signed a new four-year agreement in support of the FIA’s Action for Road Safety campaign.

One of the primary goals of the campaign, launched in support of the UN Decade of Action for Road Safety 2011-2020, is to educate and better inform road users on the importance of respecting the rules of the road. According to the World Health Organisation, road crashes are today the number one killer worldwide of people aged between 15 and 29.

As a Global Partner of the campaign, Pirelli will promote the FIA’s ’10 Golden Rules’ for road safety through all of its networks. Pirelli will also organise training programmes, as well as projects to raise awareness on safe driving, in collaboration with a selection of FIA Member Clubs.

During this week’s 2016 FIA Sport Conference in Turin, Pirelli CEO Marco Tronchetti Provera said: “Safety has always been one of Pirelli’s primary objectives. As well as being the maximum expression of high technology and performance, guaranteeing total driving pleasure, our tyres constantly strive to achieve the highest levels of safety, both for people and the environment.”

FIA President Jean Todt said: “I am delighted that Pirelli have agreed to support the FIA Action for Road Safety campaign. Working together with our member clubs, this partnership can help spread the road safety message and the importance of respecting other road users to an even wider audience”.

The existing partnership between the FIA and Pirelli relating to the FIA Mobility Conferences and FIA Sport Conferences has also been extended.

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DIVERSITY DAY 2016 AT PIRELLI GERMANY

Pirelli Germany has organised the fourth edition of the Diversity Day. The focus of 2016 edition was sport as an example of diversity and collaboration

The main focus of the Diversity Day, 2016 Edition, was sport. This is a choice in line with the two big events of this summer: UEFA European Football Championship in France and the Summer Olympic Games of Rio.

“These events are perfect examples of a high level of diversity,” says Josef Lottes , Director of Human Resources and Organization of Pirelli Germany GmbH. “From all continents people of all races and religions peacefully come together to compete in fair athletic competitions.”

Starting from this idea, Pirelli Germany has organised a table football tournament dedicated to its employees. In every team, composed by both men and women, different religions and nationalities were represented.
Diversity and integration has always been an important part of Pirelli’s corporate philosophy. German employees come from twenty-four different countries and four different continents, and their age range from 16 to 65 years old.

Diversity creates lots of benefits to employees, both in their daily life and in the relationships with their colleagues at work.

Pirelli Egypt: Image Competition Project at its third edition

During March and April the third edition of the Image Competition Project took place in Pirelli’s Egyptian plant; teams were challenged to submit creations made using recycled materials.

The third edition of the Project saw the participation of twenty-nine teams –  the number has doubled in respect to 2015 – which presented innovative projects using recycled materials and a limited budget.

The projects realized by the teams had among their main objectives the Egyptian employees’ safety and well-being.

The scoring process took into consideration various criteria, including team work, quality, innovation and sustainability.

The three winning projects saw the realization and the decoration of the relax area, as well as the creation of an automatic security system for the area in front of Pirelli’s warehouse.

Thanks to these projects, Pirelli’s employees could appreciate how it is possible to give a new life to materials which are usually thrown away as waste.