Sustainability Channel

Spain: Cinturato P7 tyre of the year

The Cinturato P7, the first ecological tyre for high performance vehicles launched by Pirelli last April, has won the title 2010 Tyre of the Year in Spain. The decision was made by an award jury organised by the magazine Neumáticos y Mecánica Rápida c omposed of specialists, distributors and specialised journalists who elected it the winner, preferring it to another eight candidates made by the most prestigious brands on the market.

“The Cinturato P7 embodies the new spirit of Pirelli”, declared Gian Paolo Gatti Comini, director general of Pirelli Spain and Portugal, who received the award in Madrid on 28 January. “A spirit in which performance and respect for the environment have the same importance, which marks a change in our brand positioning and our way of seeing the business. This award, which for us is a very important recognition of the quality of our product, strengthens our conviction that the direction we have taken the right one”.

Japan: Pirelli is the best tyre supplier

Pirelli Japan is the best tyre supplier of the year. This recognition comes from Autobacs, the long-established dealer in automotive replacement parts and accessories founded in 1947 and with branches throughout the world. The award went to Pirelli for its significant contribution to 2009 sales. Protagonist of the success was the P4 Four Season.

The presentation ceremony took place in Tokyo on 7 January before over 500 participant suppliers and members of the automotive world.

The Autobacs award is a success for Pirelli Tyre that results from effective team work between headquarters, Pirelli China and Pirelli Japan, who have worked together from the beginning of the project.

Sustainability: Pirelli enters the ECPI ethical finance index

Since December, Pirelli & C. has been in the ethical finance index ECPI Ethical Index EMU, the classification by E. Capital Partners (ECPI), the rating company leader in socially responsible investments (SRI).

The index includes the 150 companies of greater capitalisation of the EMU market (Economic and Monetary Union), who have been found to be leaders of sustainability as a result of the screening, conducted in line with the parameters of ESG (Environmental, Social, Governance), for the assessment of environmental risk, social impact and Corporate Governance structure.

Subjected to the screening, Pirelli was inserted in the ECPI Ethical Index EMU as well as in the investable universe of the ECPI Ethical Index Global and the ECPI Ethical Index Euro.

Rating and ECPI Indices also appear on the Italian Stock Exchange site, ethical finance section: http://www.borsaitaliana.it/speciali/finanza-etica/case-history/casehistory/ecpi.htm