Sustainability Channel

Pirelli N.1 in Original Equipment for Sport Vehicles in Usa

The high performance tyres for sports vehicles preferred by American motorists are Pirelli.
According to ‘Original Equipment Tire Satisfaction Index Study’ of JD Power & Associates, which every year verifies the general level of satisfaction among motorists, Pirelli won the JD Power & Associates Award, recognised by American consumers as an important indicator of quality and performance.
The investigation, which is divided into four categories (‘luxury’, ‘passenger car’, ‘performance sport’ and ‘truck/utility’), is conducted among motorists who have been driving their own car fitted with the same original equipment tyres for two years. Wear, appearance, traction/handling and driving are the four parameters considered.

Green performance, the challenge of 'SCORPION VERDE'

Pirelli launches ‘Scorpion Verde’, the first ecological high performance tyre for SUVs and Crossovers, which is part of the company’s ‘Green Performance’ strategy.
Last 15 March in Barcellona Pirelli presented presented to the press and to 400 dealers from all over Europe and Japan the first tyre for high environmental impact vehicles, which embodies respect for the environment, savings, better breaking capability, grip and driving pleasure without giving up performance.
Scorpion Verde ensures an overall reduction in fuel consumption of up to 3.9% on urban roads and 3.4% on mixed routes (urban and extra-urban) and reduces acoustic emissions by a decibel, which is equal to 30% overall (that is like cancelling an entire lane of a three-lane motorway) and uses 10% less raw materials.
In addition to the powerful ecological vocation, Scorpion Verde guarantees high performance: improvement in braking, better wet grip and handling.
Scorpion Verde will be available on the replacement market from April 2010. Among the latest generation SUVs and Crossovers, Volkswagen’s Touareg has already chosen Scorpion Verde.

http://www.pirellityre.com/web/car-suv-van/scorpion_verde/default.page
Scorpion Verde is mobile: Pirelli has devoted an entire section of the mobile Tyre site to Scorpion Verde, where users will find a range of multi-media content

PBS: great success in Cairo – the good wishes of the Egyptian Minister of the ICT

The 14th Cairo ICT, the principal fair event of the Middle East and North Africa on telecommunications and information technology, concluded on 10 February.

Pirelli Broadband Solutions took part with a high profile presence and visibility, an essential ‘visiting card’ with which to present its broad band connectivity solutions for home and office to a promising market in expansion, like North Africa.

The PBS stand was also honoured by the visit of Minister Tarek Kamel, Egyptian Minister of Communications and Information Technology, who wished that dynamic players like Pirelli Broadband Solutions would actively participate in the great opportunities of development of infrastructure and telecommunications services that Egypt offers.

Among the products presented, there was considerable interest in the USB key, which gives access to the Internet while mobile, and the set top box, which unites the capacity of a decoder (satellite, digital terrestrial, IPTV and Internet TV) to that of home multi media centres for management of personal contents by contained personnel due to the software platform Pirelli Epicentro™