Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Pirelli Egypt: Image Competition Project at its third edition

During March and April the third edition of the Image Competition Project took place in Pirelli’s Egyptian plant; teams were challenged to submit creations made using recycled materials.

The third edition of the Project saw the participation of twenty-nine teams –  the number has doubled in respect to 2015 – which presented innovative projects using recycled materials and a limited budget.

The projects realized by the teams had among their main objectives the Egyptian employees’ safety and well-being.

The scoring process took into consideration various criteria, including team work, quality, innovation and sustainability.

The three winning projects saw the realization and the decoration of the relax area, as well as the creation of an automatic security system for the area in front of Pirelli’s warehouse.

Thanks to these projects, Pirelli’s employees could appreciate how it is possible to give a new life to materials which are usually thrown away as waste.