Sustainability Channel

PIRELLI SIGNS 5-YEAR AGREEMENT WITH PRINCETON

THE “PIRELLI VISITING PROFESSORSHIP IN ITALIAN STUDIES” ESTABLISHED TO SUPPORT THE STUDY OF ITALIAN HISTORY AND CULTURE

As part of its efforts to promote, sponsor, and support various cultural projects in Italy and around the world, Pirelli has established the “Pirelli Visiting Professorship in Italian Studies” for a five-year term in the Department of French and Italian at Princeton University. Its aim is to support the dissemination of the study of Italian history and culture through New Media and Technology within Italian Studies.

Princeton University will invite a prominent Italian scholar or professional each academic year to the Princeton campus to teach one course and engage in additional activities that would enrich Princeton’s distinctive educational experience and expand the breadth and scope of its interdisciplinary programs. In 2014, the visiting position will be entrusted by Princeton to Gianni Riotta.

The Pirelli and Princeton University partnership will be launched in January by the Department of French and Italian at the prestigious U.S. University. A newly designed course, team taught by journalist-writer Gianni Riotta and Professor Gaetana Marrone-Puglia, will focus on Italian history from the postwar period to the present day through the analysis of the Italian cinema which best captured the characteristics of the day, as well as its political, cultural and lifestyle dynamics.

Students will be called upon to analyze the period of history in question through the production of multi-media projects to which Pirelli will contribute by providing content and material from the Pirelli Foundation’s archives. These include documentaries, manuscripts, photographs, films and advertisements which will enrich the choice of material available to students through which to understand and describe Italian history.

With over 140 years of industrial activity, Pirelli has traversed and contributed to all of the most significant phases of the country’s development, not only from an economic point of view but also socially and culturally. Princeton students and faculty will have access to materials catalogued in the Pirelli Foundation which will offer original research materials such as the world of work, the urban transformation of the city, the modernization of technology, culture and lifestyles.

Pirelli today collaborates with 14 Universities in a global effort to promote scientific and humanistic research. The partnership with Princeton University in the field of the humanities and mass media not only enables the company to support Italian culture abroad, but also gain greater visibility on contemporary trends and the evolution of the world of new media, which are increasingly important also in terms of business.

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Pirelli on the STOXX® Global ESG Leaders Indices

Pirelli is listed on the STOXX® Global ESG Leaders Indices 2013-14, for the second consecutive year after the 2013 assessment.

The indices were created in 2011 by STOXX Limited which, on the basis of sustainability performance, selects 313 companies from among the 1,800 stocks included in an initial basket of international equities, the STOXX Global 1800 Index.

These indices base their selection criteria on the indicators suggested by EFFAS (European Federation of Financial Analysts Societies) and DVFA (Society of Investment Professionals in Germany), and the scores of the examined companies are based on the ESG ratings given by the agency Sustainalytics.

Pirelli Corporate App is the “best project” at Digital Communication Awards competition 2013

The Pirelli Corporate App was singled out as the best solution in the annual report category during the 2013 Digital Communication Awards presentation ceremony, prestigious European recognition of campaigns and projects in the field of digital communication.

For years the Pirelli annual report has had strong editorial connotations, especially the 2012 edition that was based on the initiative IMAGING THE FUTURE WITH…and had the advantage of collaboration with New Yorker cartoonist Lisa Donnelly.

IMAGING THE FUTURE WITH…through the social media invited students across the world to suggest the most significant values for the future, selected by a jury of prominent personalities of a national and international level.

The digital annual report, integrated into the Pirelli corporate digital ecosystem, comprises a special siteand four applications available for IOS, tablets and Android smartphones, proposing a series of functions that enable interactive navigation through the contents, ensuring absolute transparency. It also permits visitors to participate in the presentations of periodic financial results in live webcasts and on demand, to read the company’s latest press releases and news, to follow the Pirelli shares in the Stock Exchange and to synchronise a visitor’s diary with planned Pirelli events.

So the Pirelli Corporate App won the award because it is a resource capable of combining and synthesising data, graphics, text and documents to become a real corporate tool.
Download the App:

• iPhone https://itunes.apple.com/en/app/pirelli-c.-s.p.a.-mobile/id644252870?mt=8
• iPad https://itunes.apple.com/en/app/pirelli-c.-s.p.a./id527966336?mt=8
• Android https://play.google.com/store/apps/details?id=it.pirelli.corporate&hl=en