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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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In one week Pirelli awarded in USA as Best Performance Tyre and with the Excellence in Design Award

An exceptional week for Pirelli Tire North America has come to an end. Pirelli was confirmed the top tyre brand in the premium sector at SEMA in Las Vegas, America’s most spectacular show in the tuning sector, by winning the Best Performance Tire award in a car tyre brand with 3.4 million votes – more than last year – in a survey carried out on eBay. PTMA also won the Ford Motor Company’s Excellence in Design Award for product design and the manner in which it communicates its tyres.

At SEMA, Pirelli attracted participants’ attention by fitting its tyres to the most surprising exhibits in the show, among them the Aventador Lamborghini, Maserati GTS, Ferrari 458 Mansory, Jeep Grand Cherokee SRT8, Jerry Magnuson and Foose Roadster as well as the Ducati Diavel.

Pirelli also introduced the P Zero Silver, the new addition to its top tyre range, an event also attended by Kevin Hart, the American actor famous for his role in the record money-making film “Scary Movie”.

“We had a great show at SEMA this year”, said Pirelli Tire North America media boss Rafael Navarro. “We told the story of the brand, showed our product portfolio and the new P Zero Silver through the creation of a series of events at which we made useful contacts for Pirelli now and in the future”.

 

Categories: Sustainability


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Pirelli is the Best Brand for the sixth consecutive year


For the sixth consecutive year  in a row Pirelli has won the Best Tuning Cars and Best Brands, the highly popular competition among readers of Auto Illustrierte (AI), the prestigious Swiss motoring magazine.

This time, we have won the 2011 competition thanks to the magazine’s thousands of readers, who proclaimed Pirelli as the year’s best tyre brand.

Categories: Sustainability


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My Time for Japan: read, play and make friends

“There is no room to play in this area. After the earthquake, I became separated from my friends, who now live in another part of the city. I need a place where I can find new friends and room to play in”.

That is how a Japanese boy summarised his need to find once more the areas and times of a normal life after the terrible earthquake that devastated Japan last spring.

Thanks to the money raised by our “My Time for Japan” campaign of last August, the Shanti Volunteer Association (SVA) has acquired two new vehicles that brought to life the mobile library idea. They now transport books and volunteers to the towns and cities of the Iwate prefecture.

The number of youngsters who have used the libraries has gradually increased. By the end of September, about 30 of them had read, leafed through and borrowed books at every mobile library stopping station. In October, new books and magazines were acquired for the library corners, each of which has 25 seats, where storytelling events take place.

Most of the library users are children who live in temporary accommodation, but the vehicles soon became places for meetings and exchanges for the adults, too, as they accompany and oversee the little ones in reading.

“Thanks for lending the books” – “Are there any mystery books? They’re my passion” – and again “Where can I find a few books with recipes? There are very limited ingredients available here”.

These are just some of the questions asked of the volunteers, which testify to the success of an initiative that was aimed at the reconstruction of meeting points to create moments of serene normality.

 

Categories: Sustainability