In one week Pirelli awarded in USA as Best Performance Tyre and with the Excellence in Design Award
An exceptional week for Pirelli Tire North America has come to an end. Pirelli was confirmed the top tyre brand in the premium sector at SEMA in Las Vegas, America’s most spectacular show in the tuning sector, by winning the Best Performance Tire award in a car tyre brand with 3.4 million votes – more than last year – in a survey carried out on eBay. PTMA also won the Ford Motor Company’s Excellence in Design Award for product design and the manner in which it communicates its tyres.
At SEMA, Pirelli attracted participants’ attention by fitting its tyres to the most surprising exhibits in the show, among them the Aventador Lamborghini, Maserati GTS, Ferrari 458 Mansory, Jeep Grand Cherokee SRT8, Jerry Magnuson and Foose Roadster as well as the Ducati Diavel.
Pirelli also introduced the P Zero Silver, the new addition to its top tyre range, an event also attended by Kevin Hart, the American actor famous for his role in the record money-making film “Scary Movie”.
“We had a great show at SEMA this year”, said Pirelli Tire North America media boss Rafael Navarro. “We told the story of the brand, showed our product portfolio and the new P Zero Silver through the creation of a series of events at which we made useful contacts for Pirelli now and in the future”.
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