The tyre dealers vote Pirelli
Car: More than 500 guests were at the Birmingham Metropole Hotel on the evening of 20 October to attend the 82nd Tyre and Fast Fit Awards (TAFF) presentation. This year, the National Tyre Distributors’ Association (NTDA), the organisation that promotes the interests of British tyre specialists, bestowed the award on Pirelli.
The various candidate companies were selected by the dealers until the manufacturers had been reduced to the five brands with the most votes, which this year were Continental, Michelin, Yokohama, Hankook and Pirelli.
According to the British dealers, we are superior to the competition in standards of product safety and reliability.
Categories: Sustainability
Pirelli was elected for the ninth consecutive year the most remembered tyre brand in the annual Top of Mind award, prepared by the Folha de S. Paulo newspaper. The company was also the most remembered among men, leading once again the category Top Male.
As part of the celebration to mark 150 years of Italian unity, Pirelli has decided to support the restoration of a statue donated by Italy in 1968 to Mexico City. In the year in which the Olympic Games took place in the Mexico, Italy presented the country a work by Costantino Nivola called “Hombre de Paz” as part of La Ruta de la Amistad or The Road to Friendship. The statue is a complex artistic and cultural project that acts as a constant reminder of the links between the two countries, destined to continue and expand in part due to the contribution of the many Italian companies that operate in Mexico.