Sustainability Channel

All of Pirelli is at Bologna’s Autopromotec

From 25-29 May there is a stand at the Fair of Bologna displaying a wealth of new developments from Pirelli, which is presenting itself as a protagonist at Autopromotec, the famous exhibition of car equipment and replacement market products now in its 24^th year.Much space is given over to our products. Under the spotlight are major Pirelli exhibits, like the Cinturato P1, the extremely high technology ‘green’ tyre developed for small and medium-size cars; the Serie ST:01 for trailers that minimises wear and maximises mileage and remoulding capability while reducing fuel consumption; the Diablo Rosso II, the sporting road tyre designed for two-wheel enthusiasts, which exploits the innovations and technologies of the World Superbike Championship; P Zero, the ultra-high performance tyre for supercars, derived directing from Pirelli’s experience in motor racing.

And there is no lack of winter tyres, with Sottozero Serie II, the seasonal tyre embodying a high degree of safety that respects the environment and is aimed at a wide range of vehicles, from city cars to those of the medium segment.Pirelli is also launching Formula Energy at Autopromotec, the new summer tyre for medium and small cars that ensures safety and respect for the environment.

Diablo Rosso II über alles

First place for the new Pirelli Diablo Rosso II in the annual comparative test of sports tyres conducted by two prestigious German specialised magazines, Motorrad and PS.Recognition that confirms the philosophy of the Rosso Generation “SBK technology for every day roads”.
Confirmation that comes from the points earned in the field.
Maximum score in roadholding and dry grip.The host of innovations developed during the seven years as exclusive tyre supplier to the WSBK have enabled Diablo Rosso II to thrash the competition, stupefying everyone for the track-like performance of the everyday road tyres.

The words of the Motorrad judges: “Diablo Rosso II is the first choice for all sport-oriented drivers … brilliant in stability, overall grip and steering precision”. PS: “The new for 2011 Diablo Rosso II is a recognized sport tyre with a high quality also on the wet. All in all, an excellent tyre for burning rubber that does not abandon you not even when it’s raining”.

Uberto Thun, managing director of the Motorcycle BU, is obviously pleased: “This test result is clear evidence of the incredible synergy between our developments in WSBK with the products available for everyday sport riders. The new Bi-compound tyre for absolute road use has proved it’s the clear winner in delivering the grip, handling and stability requirements of modern sport bikes and naked bikes. We couldn’t ask for a better testimony”.

For more information, Motorrad Magazine online: www.motorradonline.de

PS Magazine online: www.ps-online.de

The Pirelli Turin technological centre enters Parliament

The new Pirelli Technological Centre at Settimo Torinese has become an interesting study case, which was discussed in Italy’s Camera dei Deputati (House of Commons) in Rome on Tuesday 19 April.

Asked to attend a meeting of the V Permanent Commission of the Treasury and Programming Budget, the chairman of Pirelli, Marco Tronchetti Provera, recounted the story of the centre’s creation, inviting the members of parliament present to put questions and make observations on a number of occasions.

“We met no small difficulty, but in the end we did it: the project is sustainable and we have begun operations”, Dr. Tronchetti Provera told the meeting. “Our ambitions were extremely high from the environmental point of view”, the chairman underlined. “CO2 emissions have been reduced by 36% and energy consumption by 33%, due to all the new technologies that we have introduced. It was, fundamentally, a commitment by all the institutions. In addition, we asked Renzo Piano to create an industrial project that was economical and we were able to envisage the use of photovoltaic panels for the supply of alternative energy”.

The chairman concluded the meeting by saying he hoped Settimo Torinese could be the starting point, a model for Italy. “Settimo Torinese is a clear example that in Italy there is nothing to prohibit the accomplishment of determinate initiatives. In fact, when the Italians decide they want to achieve an objective, they achieve it well like anyone else and, in certain cases, even better than in other countries”.

The new Technological Centre at Settimo Torinese, an exemplary story, even a protagonist in parliament.

Listen to Marco Tronchetti Provera speech at the Italian Parliament (46.09 min)