MAKE WAY FOR THE ENERGY OF THE CINTURATO P1
In a world in which resources are always more and more scarce and the population is increasingly numerous, the common objective must be sustainable growth. And the Sustainable Energy Week is an opportunity of making people aware of the responsible use of energy. Along those lines, the European Union has organised the conventions, debates and forums currently taking place on the subject. The need for sustainable growth is why many companies like Pirelli design and develop innovative solutions and products to enable people to use energy correctly, all with the kind of characteristics able to make a tangible reduction in their impact on the environment.
Cinturato P1: a top saver
The most recent example of a leading innovative product from the sustainable use-of-energy point of view is the brand new Cinturato P1, launched by Pirelli last month.
This is a premium tyre for small and medium cars that broadens and improves the historic Cinturato family.
Once more, it confirms the company’s strategy of green performance, which means focusing a great deal of attention on environmental characteristics without ever sacrificing performance and safety.
In its first official tests, the Cinturato P1 immediately beat all its competitors in terms of fuel saving and reduced acoustic emissions. As a result of a 15% reduction in its weight and innovative technological choices, the new tyre has an up to 25% less rolling resistance which, in terms of consumption and pollutant emissions, means a saving of up to 5%.
The launch of this tyre is pursuant to Pirelli’s strategy, aimed at increasing the impact of green performance products on our turnover from 37% in 2010 to over 45% by the end of 2013.
Categories: Sustainability