Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Pirelli is the most recommended tyre brand of 2010 in UK

New independent research by Encircle Marketing, a company which delivers insights to the automotive aftermarket industry, has revealed that Pirelli was the most recommended brand in 2010.

The analysis by Encircle Marketing, which continuously monitors brand recommendations in the market, has found that Pirelli came top with 8 percent of all recommendations, up by almost half a point on its 2009 performance.

Dominic Sandivasci, managing director of Pirelli UK, said the result confirmed the team’s hard work in ensuring that Pirelli products are the most desired in the market.

Categories: Sustainability