Employer Branding: Pirelli wins on the web
Pirelli is the number one in Italy for online communication of employer branding, in other words the ability of a company to attract as an employment provider. With 67.5 points out of 100, Pirelli has won the first ever Lundquist Employer Branding Online Awards Italy 100, a survey conducted by the authoritative consultancy company Lundquist on the communication of employer branding by the 100 largest Italian companies and multinationals that operate in Italy. How do companies use their internet sites to clearly communicate what makes an organisation a desirable place in which a person can mature his/her professional experience; that is the object of the publication.
Pirelli achieved maximum points in four of the 12 sections that comprise the ranking, demonstrating particular strength in aspects associated with recruitment by scoring 34 points out of 42; the company was followed by ENI and UniCredit, both with 62 points overall. The analyses took into consideration the principal components of employer branding communications online; Proposition (how the company presents itself and what it offers employees), Recruitment (information for the candidature) and User experience (presentation of the contents).
Categories: Sustainability