Pirelli is the most recommended tyre brand of 2010 in UK
New independent research by Encircle Marketing, a company which delivers insights to the automotive aftermarket industry, has revealed that Pirelli was the most recommended brand in 2010.
The analysis by Encircle Marketing, which continuously monitors brand recommendations in the market, has found that Pirelli came top with 8 percent of all recommendations, up by almost half a point on its 2009 performance.
Dominic Sandivasci, managing director of Pirelli UK, said the result confirmed the team’s hard work in ensuring that Pirelli products are the most desired in the market.
Categories: Sustainability
A hundred young people from the black community in Cape Town will develop their talent for the sport of sailing, thanks to a contribution from Pirelli South Africa.
In the meantime, 17 sailing boats are crossing the Atlantic Ocean from Cape Town to Rio de Janeiro for the famous Cape-to-Rio Yacht Race. On board is a group of the Pirelli project’s sailors, who with this initiative confirm the traditional association with sailing for its values of sporting competition, team spirit and pressure heading for the destination, as well as the usual commitment to supporting the local community to which they belong.
Pirelli is the number one in Italy for online communication of employer branding, in other words the ability of a company to attract as an employment provider. With 67.5 points out of 100, Pirelli has won the first ever Lundquist Employer Branding Online Awards Italy 100, a survey conducted by the authoritative consultancy company Lundquist on the communication of employer branding by the 100 largest Italian companies and multinationals that operate in Italy. How do companies use their internet sites to clearly communicate what makes an organisation a desirable place in which a person can mature his/her professional experience; that is the object of the publication.