Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Ich Liebe Pirelli

For the third consecutive time, Pirelli has been rewarded by the readers of SportAuto, the authoritative German magazine for motoring enthusiasts. Replying to a survey conducted by SportAuto among its readers, Pirelli was especially liked in the ‘sportsmanship’ category as a result of the number of points it scored in the ‘stability when cornering’ ‘safety at high speed’ and ‘excellent braking performance’ areas. Pirelli also won the ‘emotionality’ class due to the readers’ appreciation of our tyres in the ‘I like the brand’ and ‘sport look’ sectors.

“We are very pleased that Pirelli has been rewarded again by the well-informed readers of SportAuto”, said Michael Borchert, manager, sales and marketing of Pirelli Germany when commenting on this important result. “This is further confirmation of the high quality of our products, which is perceived and rewarded by our motorists. I am convinced that, with the support of participation in the Formula 1 World Championship, Pirelli will be able to further improve the quality and performance of its tyres and technological leadership”.

Categories: Sustainability