Sustainability Channel

01/10/2010

Pirelli a sustainable excellence testimonial

Ten among the major cement manufacturers belonging to the World Business Council for Sustainable Development (WBCSD) – the World Council for Sustainable Development – met in Warsaw from 13-15 September to identify together positive actions to be taken to ensure a sustainable development in their sector of business. Among the objectives was to facilitate a meeting between cement producers in order that they may share ideas and practices and identify projects, in part due to the success of companies in other industrial sectors.

Pirelli was invited to attend theCement Sustainability Initiative as a company carrying out the best practices in the field. Can Alatas, Pirelli Turkey’s head of health, safety and the environment, first presented the Pirelli approach to sustainable management of the business and the recognition it had achieved, then he switched to the specific objective of his presentation: the practices adopted by Pirelli to constantly improve health and safety in the place of work. On the basis of research carried out by the Cement Sustainability Initiative, the Group’s practices were recognised as the best of those conducted by all companies in the Autoparts and Tyres sector.

At the end of the meeting, the cement producing companies approved a programme of objectives and actions that the sector intends to achieve over the next five years. They concern six areas: protection of the climate, fuel and raw materials, the health and safety of employees, emission reduction, local impact and internal business procedures.

The World Business Council for Sustainable Development is an association with its headquarters in Geneva to which about 200 international companies in more than 30 countries belong – Pirelli among them – that proposes voluntary commitment to unite economic growth with sustainable development. In particular, Pirelli Tyre is part of the Tyre Industry Project Group, which was launched in 2006 to identify, with a view to sustainable development, the potential impact on health and the environment of materials associated with the production and use of tyres.