Sustainability Channel

‘Millions of smiles’ from InterCampus Romania

With the ‘Millions of Smiles’ tournament, the second edition of the InterCampus Romania series came to an end at Slatina recently. The special project was launched in July 2008 in collaboration with F.C. Internazionale Milano, Pirelli and Comunità Nuova.

For three days, over 250 children played in football matches that took place on pitch two of the 1^st May Stadium, plus recreational activities organised in parallel with them. Fun was assured for the smallest children, who enjoyed karaoke competitions, a puppet theatre, cartoons, clowns and face paint.

‘Millions of Smiles’, made possible by the work of volunteers from various Italian associations, the trainers of F.C. Internazio nale Milano, representatives of Comunità Nuova of Milan, the William Tyrell Foundation of Slatina and employees of Pirelli Tyres Romania, is the event with which InterCampus Romania celebrated a year of sports-recreational activities organised for more than 80 children from various social environments. For more than two years, the children have learnt to work as a team and integrate themselves into an organisational system through football, as well as gaining experience in social values like collaboration, friendship, loyalty and other important qualities.

“The ‘Millions of Smiles’ tournament is the concluding event of the second season, during which over 80 children have been involved in football and relating to each other”, said Luca de Vecchi, a Comunità Nuova representative. “To see their high spirits, the will to play together, to get to know each other without prejudice, makes us believe that the substantial objective we set ourselves with Pirelli and InterCampus of integration through sport is also possible in Slatina”.

“The InterCampus staff has experienced these three days with great satisfaction, establishing that not only the children have made tremendous improvements on the pitch in this sports season, the greatest pleasure was to see how much they enjoyed themselves, thanks also to the activity of animation”, declared Annalisa Novembre for InterCampus. “We would like to thank Pirelli, which has supported this event, the NIP volunteers and Comunità Nuova, Bambini in Romania and the William Tyrell Foundation, who allowed the hundreds of children to enjoy a unique experience and give us thousands of smiles”.

A spokesperson for the volunteers of the Bambini in Romania association said, “For us, the importance of the event was the collaboration between the various Italian and Romanian associations more than anything else, having the mutual objective of creating a joint moment of festivity and integration in the Slatina area. We have seen great potential in the event, which we hope can be exploited and increased in the years to come”.

Fourteen teams from sports clubs in the Olt region and InterCampus competed in this year’s football championship in the various age categories for children born in 1997-1998; 1999; 2000-2001.

Team for Kids: Steelcord managers enter the ward

Make the paediatrics neuromotor department of the Slatina Hospital in Romania more efficient and comfortable. That is the objective of Team for Kids, three days in a ward of 21 Pirelli managers of the Steelcord BU, today renamed Pirelli Wire Technologies, who are involved in an intense programme of restoration and restructuring activities in aid of children aged from 1 to 10 years old admitted to residential or day hospital.

 Between 7-9 July, the team installed new wardrobes, painted walls, distributed toys and visibly contributed to the rebirth of the department which, until today, was in a deteriorating condition. This result, achieved due to the substantial commitment of each member of the Steelcord team, demonstrating great harmony and coordination, will be integrated with a donation from the BU of important medical equipment for children. 

The project, which is part of a broader programme of cooperation begun in 2008 between the Pirelli Group and the Slatina Hospital, is also a new training method adopted by Pirelli with the support of Impact Italia, a company specialist in the development of people. The CAP – Community Action programme – methodology is, in fact, founded on the attribution of a social usefulness to team building, with the objective of fostering leadership in a more conscious and integrated way with the values of the Group.

“Social responsibility is an integral part of Pirelli’s strategy throughout the world and Pirelli Wire Technologies is motivated to make a small concrete contribution to Slatina”, declared Carlo Costa, head of the Business Unit. “To our benefit, helping those who are much worse off than us permits us to relativise our point of view and to break down barriers that daily competition inevitably creates”.

“We are very pleased with the results achieved by the project as an innovative method of team building for our managers, but especially with the transformation of image and the atmosphere in the department through a mix of activities”, said Fabrizio Filippucci, director general, Cord Romania. “So we have made a useful contribution to the Slatina Hospital and the city’s entire community, to which the Pirelli Group now feels it is an integral part”.

Investor Relations, Pirelli, the leader in Italy

Pirelli has won the ‘Country Award  2010′ for Italy, awarded in London by the important IR Magazine Europe to the best companies and professionals in investor relations.

The prize is based on the opinions of over 700 national and international investors and analysts. The other Italian companies shortlisted for the award were Azimut Holding, Fiat Group and Intesa San Paolo.

http://www.insideinvestorrelations.com/events/2010/ir-magazine-europe-awards-2010/winners/