Sustainability Channel

PIRELLI: ‘SUSTAINABILITY YEARBOOK 2010′, WORLD SECTOR LEADER FOR THE THIRD YEAR IN A ROW

The ‘2010 Sustainability Yearbook’ not only places Pirelli as ‘Sector Leader’ and ‘Gold Class Company’ in the ‘Autoparts and Tyres’ sector for the third year in a row, but also awards the company, for the first time, the title of  ‘Sector Mover’ thanks to further significant growth in terms of sustainable performance. Pirelli has thus obtained all three of the prestigious top titles, confirming its leadership in sustainability in its industry both at worldwide level and in Italy.
Edited by SAM Group, the Swiss Asset Manager responsible for the evaluations for admission to the Dow Jones sustainability indices, and by PriceWaterhouseCoopers, the ‘Sustainability Yearbook’ is considered the most complete and authoritative publication in the world on trends and corporate performance in terms of sustainability.

Spain: Cinturato P7 tyre of the year

The Cinturato P7, the first ecological tyre for high performance vehicles launched by Pirelli last April, has won the title 2010 Tyre of the Year in Spain. The decision was made by an award jury organised by the magazine Neumáticos y Mecánica Rápida c omposed of specialists, distributors and specialised journalists who elected it the winner, preferring it to another eight candidates made by the most prestigious brands on the market.

“The Cinturato P7 embodies the new spirit of Pirelli”, declared Gian Paolo Gatti Comini, director general of Pirelli Spain and Portugal, who received the award in Madrid on 28 January. “A spirit in which performance and respect for the environment have the same importance, which marks a change in our brand positioning and our way of seeing the business. This award, which for us is a very important recognition of the quality of our product, strengthens our conviction that the direction we have taken the right one”.

Japan: Pirelli is the best tyre supplier

Pirelli Japan is the best tyre supplier of the year. This recognition comes from Autobacs, the long-established dealer in automotive replacement parts and accessories founded in 1947 and with branches throughout the world. The award went to Pirelli for its significant contribution to 2009 sales. Protagonist of the success was the P4 Four Season.

The presentation ceremony took place in Tokyo on 7 January before over 500 participant suppliers and members of the automotive world.

The Autobacs award is a success for Pirelli Tyre that results from effective team work between headquarters, Pirelli China and Pirelli Japan, who have worked together from the beginning of the project.