PIRELLI, THE NUMBER 1 BRAND IN BRAZIL
Among all brands from all sectors, Pirelli is definitively the most recognised brand by Brazilian consumers, according to the “Top of Mind” survey, a reliable market research survey conducted by the editorial team Folha de Sao Paulo since 1991, which determines the most heavily influential brands in consumers.
The survey based on 6,000 interviews carried out in August throughout 160 cities in Brazil and aimed at a public with age of over 16 years, confirms Pirelli as the most recognised brand from the tyre sector by men and women with a percentage of 42%, a historical record for this product sector, introduced in the survey in 2002.
Compared to last year, Pirelli obtained a further advantage against its main competitor, reaching a spontaneous recall of almost 5 times more.