Sustainability Channel

ETRMA PUBLISH ITS ANNUAL REPORT 2008-2009

“We live in extraordinary times which require extraordinary responses; a combination of economic, social, technological changes will have to be implemented towards generating newer and greater opportunities“. With these words Mr Francesco Gori, President of ETRMA and CEO of Pirelli Tyre and Ms Fazilet Cinaralp, Secretary General of ETRMA, introduce the ETRMA Annual Report 2008-2009.

While celebrating 50 years of industry contribution to building a European policy framework which benefits consumers and promotes competitiveness, the Report communicates European Tyre & Rubber manufacturers’ commitment towards a sustainable EU policy framework and economic recovery, clearly sating ETRMA strategies for:

• Contributing to reduction of CO2 emissions
• Developing strategies for promoting environmental protection
• Promoting industry competitiveness on the global market
  ETRMA represents the tyre and rubber manufacturing industry at the European Union institutions and other international organisations in initiatives aimed at road safety, environmental protection and competitiveness.

For in-depth information, visit www.etrma.org

PIRELLI CELEBRATES ITS 80 YEARS OF HISTORY IN BRAZIL

Eighty years of industrial and commercial presence in Brazil, celebrated with an exhibition-event entitled “80 years of history. A way to leadership”that covers the history of the Group in all sectors in which Pirelli is active. Industry first of all, but also sport, communication, social and cultural activities, which have left their mark in the collective memory of the country and often have crossed the national borders.

During a press conference at the Santo André factory in the State of San Paolo attended by the Brazilian Minister of Development, Industry and Commerce with Overseas, Miguel Jorge, representatives of the local institutions, the Consol General of Italy in Brazil, Marco Marsilli, the director of ICE of San Paolo, Giovanni Sacchi,the Chairman of the Pirelli Group, Marco Tronchetti Provera, Managing Director of Pirelli Tyre Francesco Gori and the CEO of Pirelli Pneus Latin America, Guillermo Kelly, new development plans were illustrated for the three-year period 2009-2011, which include a further investment in Brazil of 200 million dollars and an increase in production capacity.

The strategy of reinforcement in the area will consolidate the leadership of the Pirelli Group in South American markets. The new investments will permit an increase in production of 20% in car and motorcycle tyres. Brazil, where Pirelli has been present since 1929, is a country determined by the strategy of growth of the Group. The country is the leading car and truck market on the South American continent and is one of the largest at a world level.