PIRELLI SHARED ITS APPROACH TO SUSTAINABILITY WITH THE TURKISH BUSINESS WORLD
On April 20 and 21 the Pirelli Group Sustainibility Manager, Eleonora Giada Pessina, shared Pirelli Group’s approach to “Sustainability” with the middle and high level managers of the Turkish business world.
Corporate Sustainability Certificate Porgramme has been organized by REC Turkey, in cooperation with Boğaziçi University, aiming to promote “Sustainable Development” in the Turkish private sector. The program took place between 6th of April and 3th of June and included 6 modules. Targeted at mid and high level mangers of Turkish business world, the Programme aimed to give them the necessary information and skills in oder to cope with the challenges of today’s competitive environment.
During these two day long conferences E. G. Pessina underlined the comepetitivity value of a sustainable management approach which fully integrates sustainability in company’s vision and business development strategies. The “Group green strategy” has been explained with a major focus on Cinturato P7, the Green Performance Tyre.
She aldo indicated that sustainability plays a foundamental role in today economic world, by also adding“If today a company wants to be innovative, to anticipate its consumers’ expectations and to catch the most challenging opportunites in the market, all of this with the most valuable relations with its internal and external stakeholders, than sustainibility shall become one of its priorities.”
On that day Pessina’s lecturers were also followed by two video conference dedicated to the “Sustainable Finance” concept, with two very prestigious Experts: Edoardo Gai, Head of SAM Group Sustainability Services, from Zurich - SAM is the Dow Jones Sustainibility Index Analyst – and then Willam Oulton, Director of Financial Times Sustainability Indexes Director, from London.