Sustainability Channel

PIRELLI FOR EDUCATION PAR EXCELLENCE

The just created Association for Education of Excellence is a non-profit making organisation which has the task of “promoting and favouring education initiatives of excellence in relation to the needs and prospects of the world of work, research and business”.

Its first initiative is the establishment of the School of High Education for Management.

Convinced that, also in periods of crisis, it is necessary to invest in the future, the three foundations have decided to respond to the need for better education for the young with concrete initiatives, giving their backing to quality and openness to innovation. It is from that premise that the School of High Education for Management has been established, in collaboration with the Collège des Ingénieurs, one of the most authoritative European institutions in the field of management education.

The School of High Education for Management will be aimed at young graduates in engineering and in scientific and economics disciplines (15 the first year, 40 at full capacity) offering them a full-time Masters Degree in Business Administration based on four months of education in-hall and six months of action training in a company: the young people will join client companies as junior consultants and will work on projects of strategic interest.

The Masters Degree will be free of cost for course members, who will be selected exclusively on the basis of merit and preparation (not for income), who will be paid, as a result of a contractual engagement that will terminate at the end of the duration of the period of education: that distinguishes the initiative from other similar undertakings.
The start of the courses is scheduled for September 2009; in-hall education (in the English language) will take place in part together with lecturers and the students of the Collège des Ingénieurs in the offices of Paris, Stuttgart and San Gallo, in part in the offices in Turin with lecturers from the Italian polytechnics and universities and from the world of business.
Those who participated in the press presentation of the school were John Elkann, vice-president of the Giovanni Agnelli Foundation, Riccardo Garrone, president of the Edoardo Garrone Foundation, Antonio Calabrò, director of the Pirelli Foundation and Philippe Mahrer, president of the Association du Collège des Ingénieurs. Gustavo Bracco, head of the school, presented the fundamental principals of the initiative.

PIRELLI SPONSORS THE "CHINESE FOOTBALL CHAMPIONSHIP"

Tomorrow at the Hangai stadium in Zhengzhou, the whistle will blow to kick off the first Chinese Super League (CSL) sponsored by Pirelli, the soccer event with the biggest following in the country, with 150 million TV viewers last year and an average of 25,000 fans in the stands for each game.

Organised by the Chinese Football Federation (CFA), from this year and for the next three seasons Pirelli will be the league’s institutional sponsor as a result of a preliminary accord signed today by Giuseppe Cattaneo, managing director of Pirelli China, and Lv Feng of the CFL.

The objective is to further reinforce the image of the Group through sport, supporting Chinese football, accompanying its evolution and offering an international know-how through a collaboration activity. An initiative that confirms the strategy of a growing integration into the Chinese community and its social fabric.

Chairman of the Pirelli Group Marco Tronchetti Provera said, “China is one of the leading markets in the world economy. Sponsoring the CSL is a great opportunity for those, like us, who have an important industrial presence and relations with the local community, which have become increasingly deep-rooted and profound over time. The popularity of football and its power of aggregation makes it an ideal vehicle to contribute to enabling the Pirelli brand to enter Chinese homes”.

THE MUSEUM OF RUBBER IS BORN IN MILAN

Rubber is a widely used material in our daily lives. Where does it come from? What is it for? How is it transformed?

To provide answers to these questions and more, the new interactivity area devoted to rubber was inaugurated this morning at the Leonardo da Vinci National Museum of Science and Technology in Milan.

In the great Italian techno-scientific museum, a space is now active that illustrates the cultivation, production and use of rubber in the past and today, with historical objects, multi-medial positions, audiovisuals and interactivity.

Today, more than half the rubber produced is used to make tyres. Among the objects on display, there had to be a contribution from Pirelli, which has donated an ultra-high performance P Zero 265/40 ZR 18 and 10 Pirelli Evo 21 scooter tyres plus a Tipo N from the 1913-15 period, one of the first tyres to use carbon black in its compound. Pirelli has also contributed to the production of a video on the cultivation of rubber, as well as having offered its scientific support for the creation of the area itself relative to tyres.

The new interactive area devoted to rubber, realised by the museum in partnership with Assocomaplast (the National Association of Constructors of Machines and Moulds for Plastic and Rubber Materials), with a contribution from the Lombardy Region and the Milan Chamber of Commerce, inaugurates a period of cooperation between these important Milanese institutions and Pirelli in a commitment to disseminate technological culture among the young generations.
Education is one of the fundamental objectives of the museum, a premise Pirelli shares with its constant attention to scholastic and university education.

To know more:
www.museoscienza.org