PIRELLI FOUNDATION INAUGURATED SOON
Its task will be to promote and disseminate the knowledge contained in the cultural, historic and contemporary patrimony of the Group, which is an integral part of the entrepreneurial history, social, ideas and trends of Italy.
The Pirelli Foundation was officially established some months ago to fulfil the wishes of Pirelli & C. SpA, Pirelli Tyre, Pirelli RE and the Pirelli family and its own offices are soon to be inaugurated at Bicocca.
Building 134, at which reconstruction work supervised by Pirelli RE will be completed in June, will host the newborn Foundation, starting with the Historic Archives, which hold all the rearranged, restored and catalogued material that constitutes the history of Pirelli. A rich and composite patrimony, from the illustrations and works of Marcello Dudovich of the early 20th century to the 131 editions of Rivista Pirelli, which were published between 1948 and 1972 with illustrious contributions from writers including Montale, Saba, Gadda and Eco, as well as commercial and financial documents, films, photographs, publicity posters etc.
In the building, which will be open in the future to experts and private citizens, there will also be a room for consultation, another for video and a space for meetings, because the Foundation certainly wants it to be an activity of memory enhancement, but also that it should carry out a constructive role in the present through the organisation of initiatives based on themes associated with the culture of business (exhibitions, publications, seminars, competitions…)
The Pirelli Foundation is presided over by Marco Tronchetti Provera, Chairman of the Pirelli Group, and directed by Antonio Calabrò, Director of Institutional Affairs and External Relations. Members of the Board of Directors are Alberto Pirelli, Vice-President Pirelli Group, Carlo Puri Negri, Vice-President of the Pirelli Group and Managing Director of Pirelli RE, Francesco Gori, Managing Director and Director General of Pirelli Tyre, Claudio De Conto, Operative Director General of the Pirelli Group and Managing Director, Finance of Pirelli RE.
The Honorary President is Cecilia Pirelli.
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