PIRELLI SPONSORS THE "CHINESE FOOTBALL CHAMPIONSHIP"
Tomorrow at the Hangai stadium in Zhengzhou, the whistle will blow to kick off the first Chinese Super League (CSL) sponsored by Pirelli, the soccer event with the biggest following in the country, with 150 million TV viewers last year and an average of 25,000 fans in the stands for each game.
Organised by the Chinese Football Federation (CFA), from this year and for the next three seasons Pirelli will be the league’s institutional sponsor as a result of a preliminary accord signed today by Giuseppe Cattaneo, managing director of Pirelli China, and Lv Feng of the CFL.
The objective is to further reinforce the image of the Group through sport, supporting Chinese football, accompanying its evolution and offering an international know-how through a collaboration activity. An initiative that confirms the strategy of a growing integration into the Chinese community and its social fabric.
Chairman of the Pirelli Group Marco Tronchetti Provera said, “China is one of the leading markets in the world economy. Sponsoring the CSL is a great opportunity for those, like us, who have an important industrial presence and relations with the local community, which have become increasingly deep-rooted and profound over time. The popularity of football and its power of aggregation makes it an ideal vehicle to contribute to enabling the Pirelli brand to enter Chinese homes”.