METZELER ELEPHANT BRAND IS "BESTE MARKE 2009!"
For the second consecutive year, Metzeler has been elected the king of European motorcycle tyres. The ‘Beste Marke 2009‘ award has been made to the company after a survey carried out by ‘Motorrad‘, the authoritative magazine of publisher Motor Presse and a publication which has grown substantially in Europe over the last three years.
Divided into 160 categories, from brakes to crash helmets to riding boots, the survey asked the magazine’s readers to express their preferences on the basis of a number of important parameters, like availability, value, safety and communication.
In this year’s ‘tyre’ category, 65.8% of the 30,000 readers from 12 different countries who responded to the survey said ‘Metzeler’. A matter of great satisfaction and the result of the Interact™ communications programme, which enabled Metzeler to enter into direct contact with the world of the motorcyclist in 2008, involving them in events and initiatives on the web, like the Roadtec Z6 Interact™ competition and the 2008 Experts on the Road trip.
“This is a fantastic result and confirms that all our activities for this brand have been well received by the marketplace and it also shows what a strong value this brand in Germany represents“, stated head of marketing and sales, Michael Müller. “We see this title as an example of our focus on producing safe and high quality products which are engineered for motorcycle riders, by motorcycle riders. We value this award and will fight to achieve additional successes in 2009.“